Written by Linda Neiglick and Anamika Firoz
You do not have to be a designer to strengthen innovation at your workplace.
In fact, some of the best ideas come from people who look at problems differently.
We gathered a few ideas and research-based methods that you can start using right away if you wish to spark innovation in your organisation.
1. Experiment often and gain insights
Insights can be gained by experimenting and testing. When you are dealing with a problem or wish to innovate, try testing and even prototyping at an early stage.
Research has shown that early testing can lead into notable insights. With this in mind, start testing before the service is finished and really listen and understand the feedback you are gaining. Unpredicted insights can be achieved by rapid experiments with users.

Photo: Unsplash, Mareks Manguzis
2. Build diverse teams to solve problems
Do not get stuck in teams that are made up of people who all have a similar background. When you are dealing with complex problems, gather a multidisciplinary team. Diverse teams may be more innovative than teams of one academic discipline.
However, keep in mind, that organisational culture and norms also affect innovation.
3. Try divergent and convergent thinking methods
Try divergent thinking methods to solve problems at work. When you are solving a problem start by brainstorming with your team without any criticism or feasibility needs. Every idea is welcomed. You can use visual boards to gather all the ideas. If your team runs out of ideas, use specific questions or give them roles that can help in generating a variety of ideas.
For convergent thinking, gather all ideas into clusters, after which you can vote for the best solutions and evaluate them against certain criteria, such as feasibility or originality of the idea or solution.

Photo: Unsplash, Per Loov.
4. Use empathy as a tool for understanding customer needs
Empathy lies at the heart of Design Thinking. It involves understanding users by viewing situations from their perspective, rather than relying solely on assumptions or surface-level feedback. Customers may express what they want, but deeper needs often remain unspoken.
To uncover these underlying needs, designers use methods such as user interviews, observation, and journey mapping. Empathetic engagement reveals insights that structured data alone cannot capture. It enables a shift from identifying what appears to be the problem to understanding what users actually experience.
Practicing empathy requires careful listening, attention to emotional cues, and openness to what users may not articulate directly. These insights form the foundation for developing meaningful and user-centered solutions.
Try using a basic customer journey map as a tool for understanding the customers’ needs, wants and emotions.

Customer journey map, Miro.com
5. Dare to fail
Failure, within the Design Thinking process, is not a weakness but a key source of learning. The real barrier is often the fear of failing, which can discourage experimentation and limit innovation.
Prototyping is not meant to confirm ideas, but to uncover gaps in understanding. Identifying what does not work can be just as informative as discovering what does. When you design services that are useful and do not make users’ anger or frustration arise, you are on the right track.
By treating failure as part of the learning process, teams become more open to taking creative risks. This mindset encourages continuous improvement and helps build more resilient, user-focused solutions.
Next time your team fails, ask “What did we learn from it?” and also learn to celebrate useful failures.

Photo: Unsplash, Jon Tyson
Sources
Carlgren, L., Rauth, I. & Elmquist, M. (2016) “Framing Design Thinking: The Concept in Idea and Enactment”, Creativity and innovation management, 25(1), pp. 38-57
Kolko, J. (2015) “Design thinking comes of age. The approach, once used primarily in product design, is now infusing corporate culture”, Harvard Business Review, September, pp. 66-72
Meinel, C., Leifer, L., Plattner H., (2011). Design Thinking: understand – improve – apply. Dordrecht: Springer.
Miro (2025) Customer journey map basic, Accessed September 21st, https://miro.com/templates/customer-journey-map-basic/
Tschimmel, Katja (2015) Lecture notes, Design Thinking, 4-5 September, 2025, Espoo Finland.
Cover photo: Unsplash, Kvalifik


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