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Can we save the world by unblocking our creativity?

When was the last time you tried something new and failed? Did you feel proud of yourself then? You probably should have, because chances are that your failure was a sign of you pushing your creativity to the limit. And it takes a lot of guts to do so.

As IDEO founders David and Thomas Kelley point out in their book Creative confidence creativity means that you can imagine the way the world should be, believe in your capacity to make positive changes and be brave enough to take action (2013, p. 64). Creative thinkers discover new opportunities, think in variety of possibilities and take multiple perspectives into account. They experiment and operate against well known solutions and stereotypes. The plot twist? We all have what it takes to be a creative thinker (Kelley & Kelley 2013, p.4-6).

Creativity, like any other skill, can be trained (Kelley & Kelley 2013, p. 5-6; 30). The training program for your mind muscles are processes that these days goes by the name design thinking (see for example Tschimmel, Santos, Loyens, Jacinto, Monteiro & Valença 2015, p. 69). These processes help to build empathic understanding, to find new perspectives and make sense of the world around us. Design thinking processes are human-centred, multidisciplinary, collaborative, optimistic and experimental (Tschimmel et al. 2015, p. 6; 72). Design thinking is also design doing: it always aims to produce something concrete and new to the world.

Stirring the status quo

Unfortunately many of us adults are too afraid of failure and the lost of appreciation of our peers to fully tap into our creative potential (Kelley & Kelley 2013, p. 6; 44; 53-55). We often see creativity as something that “the artistic” or “the innovative” types have. Because of these beliefs good ideas are left unshared and the unique solutions go undiscovered (Kelley & Kelley 2013, p. 62). 

In the future working life transversal skills such as creativity, collaboration skills and ability to take initiative are on high demand (Tschimmel, Santos, Loyens, Jacinto, Monteiro & Valença 2015, p. 6). But using design thinking to unleash the full power of our creative capacity is not only a matter of skilled workforce. As the over 7 million people marching in the global Climate Strikes in September 2019 reminded us: there are no jobs on a dead planet.

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The young climate activists are expressing their creative confidence in several ways when attending Climate March in Helsinki in September 2019.

The biggest challenges of our times are summarized in UN Agenda 2030 goals that are interlaced and overlap each other. Like in design thinking the needs of people are in the center of these goals: for example the need for a livable environment is fundamental. As many of these challenges are described as wicked problems, it is becoming increasingly clear that we can’t tackle the problems created by the current ways of living by continuing “business as usual” (see also Tschimmel, Santos, Loyens, Jacinto, Monteiro & Valença 2015, p. 72). As the problems we are facing as humankind are getting more all-encompassing and complex, the need for human superpowers like empathy and creativity is ever increasing.

So where do I start?

Not all of us are educational leaders or politicians who have the power to disrupt systems teaching us how to think and behave. Luckily, as we have established, everyone can make a difference. Here are some of the tips from the experts that we can try in our everyday life to unblock the creative superpowers within us and the others around us:

  • Try until you fail and push others to try too. Learning cycles including failure are an essential part of unblocking creativity. You can think that if you haven’t failed yet, you weren’t reaching far enough. Try to create opportunities for those around you to fail as well in a supportive environment. Start by failing small and aim for massive failures as your creative confidence increases.
    (Kelley & Kelley 2013, p. 50-53; Tschimmel, Santos, Loyens, Jacinto, Monteiro & Valença 2015, p. 7; 72.)

  • Label your next great idea as an experiment and let everyone know that you’re just testing it out. Make sure that the people around you know that you only have reasonable hope for success and the whole point is what you can learn from the failure if and hopefully when it happens. (Kelley & Kelley 2013, p. 47; 50.)

  • Pay attention and intervene when someone around is feeling insecure or undervalued. Keep in mind that insecurity isn’t always a sign for lack of skills or experience. Perfectionism can be crippling if we think that being and expert means excelling without a flaw. Fight these feelings of insecurity by always giving credit when credit is due. Remember to give credit from trying and failing as well, not only succeeding. (Kelley & Kelley 2013, p. 57; 61-63.)

  • Start keeping an idea journal. It doesn’t matter whether you write, draw or dictate your ideas. Create a way to have a way to store you ideas right away no matter where you are, because even the greatest ideas might be fleeting.
    (Kelley & Kelley 2013, p. 216-218.)

  • Remember that creative processes are collaborative processes. Share your ideas, ask for help and take care of your social support system. (Kelley & Kelley 2013, p. 58; Tschimmel et al. 2015, p. 72.)

Enjoy creating, embrace failing!

 

The writer is a career counsellor venturing in the world of design thinking. She failed yesterday with a new veggie stew recipe, but is determined to try again (much to her family’s horror).

Sara Peltola
@Sara_Peltola

 

REFERENCES:

Kelley, D. & Kelley, T. 2013. Creative Confidence: Unleashing the Creative Potential within Us All. New York: Currency.

Tschimmel, K., Santos, J., Loyens, D., Jacinto, A., Monteiro, R. & Valença M. 2015. Research Report D-Think. Design Thinking Applied to Education and Training. ERASMUS+ KA2 Strategic Partnerships. Available online: http://www.d-think.eu/uploads/1/6/2/1/16214540/researchreport_d-think-dv.pdf [Accessed September 30th 2019].

Tschimmel, K. 2019. Design Thinking [lecture]. Held on 6-7 September. Laurea University of Applied Sciences.

The Four Joys of Taking Part in a Book Club

Organizer: Service Design Network Finland
Time and Place: 11.9.2019, Haaga-Helia University of Applied Sciences, Pasila Campus
Book: Palvelumuotoilun Bisneskirja, 2019, by Mikko Koivisto, Johanna Säynäjäkangas and Sofia Forsberg (only available in Finnish)

1. Join a Book Club and Actually Finish Reading a Book on Your Reading List

Case in point: Ever since I heard about the much buzzed about Palvelumuotoilun bisneskirja (The Service Design Business Book), I was eager to get my hands on it. Needless to say, I never got around it. It wasn’t until I saw the advertisement for the Service Design Network’s Book Club featuring the book, that I decided to finally read it. There is nothing like a set deadline to boost your motivation.

2. Discuss with Interesting Participants in a Relaxed Setting

It was great to exchange views about the book with other service design enthusiasts. The consensus was that the book outlines well why a business should invest in service design. Several recent business cases were featured in the book to help comprehend how service design is implemented in practice. The book also described the different stages that a company goes through when transforming to a service design-led organization. One of the participants said it well: “It is easier for a company that is born now to be inherently customer driven than for a company that has a long history to transform its well-established processes and ways to be more customer centric.” The book was also really reader friendly, thanks to the clear illustrations and jargon free writing. It is now on my recommendations list for anyone who wants to learn about service design especially from a business perspective.

3. Gain Fascinating Insights from One of the Authors

One of the book’s authors, Mikko Koivisto (pictured in the middle), took part in the book club. Koivisto shared that the cover and the title of the book were decided even before any content was written. This was because the publisher wanted to start promoting the book straight away. And even though there has been interest for an English version of the book, Koivisto said that it will have to wait for now. All the authors are quite busy at the moment and translating the book into English would require also updating the content to better serve an international audience.

4. Host the Next Book Club

Naturally the next step is to host the next book club. Yep, I got asked to host the next one and I gladly accepted the challenge. So, get your calendars out and mark yourself busy for the 2nd of December from 5pm to 7pm. The next book club will take place in the Helsinki Central Library Oodi. Details of the book will follow. Stay tuned and I will see you there!

Written by Lyydia Pertovaara

Links:

https://www.palvelumuotoilunbisneskirja.fi/

https://www.service-design-network.org/chapters/finland

(Service) Designers, what for?

by Kaisa Hölttä

On the very first day of the Design Thinking course by Professor Katja Tschimmel, two existential questions rose in my mind: What is the role of a (service) designer in the innovation process? In the world where customers´role is more and more emphasizes, can customers even take a full responsibility of design processes themselves?

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Designer? Photo: Pexels.com

In Change by Design, Tim Brown refers to his colleague Jane Fulton Suri who explores if the next step in design evolution is moving from designing for people to with people, to designing by customers themselves (Brown 2009, 58). This approach suggests that even a customer can be a designer. So can we move from earlier producer-generated ideology all the way to the user-generated one? What makes us future designers then?

City of Helsinki has recently introduced a participatory budgeting, where 4,4 million euros will be allocated annually to city development proposals made by the residents. The Participatory model utilizes know-how and expertise of individuals and communities and gives people an opportunity to design urban initiatives themselves. One could think that there is a torrent of proposals on line. However, just few weeks ago, a friend who works in engaging local communities to urban development, wondered, why only a small number of people seem to be interested in the participatory budgeting.

I would claim that there is lot of latent potential out there but people find it hard to conceptualize their thoughts and ideas, and turn them into concrete suggestions – or even imagine beyond the usual. As Brown puts it, analytical and convergent thinking are so dominant in education it makes us think that creativity is something that belongs only to a few talented ones (Brown 2009, 222-223).

This is where the role of designers step in. We need Design Thinking methods to articulate people´s latent needs and to convert them into concrete suggestions and protypes, in co-creation with the people. Creativity needs practice, and support. Designer´s role is to encourage people to give up their mental constrains and help them to “braindump” their thoughts. Quantity over quality. Without new approach and Design Thinking tools, it is hard to gain “rule-breaking, game-changing, paradigm-shifting breakthroughs”, Brown stresses (2009, 40).

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Practicing Design Thinking tools. Photo: Kaisa Hölttä

Therefore, new initiatives should not be designed only by customers themselves but together with them. According to Tschimmel, in the participatory approach product users should been seen as experts and partners in the whole creative process, from data research on to prototyping the new ideas and design solutions (Tschimmel 2012, 4).

In case of the participatory budgeting, people should be included in the design processes already in the inspiration (Brown 2009) or emergence (Tschimmel 2012) phase, and not left alone with their unclarified needs. Helsinki residents are experts in their own urban experiences. In order to convert these experiences into concrete proposals, we need Design Thinking methods, and educated designers to facilitate the co-creation process.

References:
Brown, Tim 2009. Change by design: how design thinking can transform organizations and inspire innovation. New York: HarperCollins Publishers.
Tschimmel, Katja 2012. Design Thinking as an effective Toolkit for Innovation. In: Proceedings of the XXIII ISPIM Conference: Action for Innovation: Innovating from Experience. Barcelona.

Practical Design Thinking – Power of Fast Prototyping

The Course in Practical Design Thinking at Laurea was definitely a wow-moment. After two days of practicing design thinking we left inspired and empowered to take a new look of our life and work challenges. It f I would to choose the most powerful powerful tool I learned during this course it would be rapid prototyping.

What Fast Prototyping really is ?

Fast prototyping is a method often used by designers in Elaboration Phase (Tschimmel, K. 2012) or in Ideation Phase (Brown, T.,  2008)

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Tim Brown calls rapid prototyping ‚Building to Think’ (Brown, T., 2009) . According to Brown, prototypes are ‚quick and dirty’ way to generate understanding and access idea feasibility faster. Prototypes should consume only as much time and effort and investment as it is necessary to obtain the valuable feedback.

Screen Shot 2018-09-29 at 14.24.30

How to Prototype?

Both mentioned authors give examples of different technologies/solutions for rapid prototyping. From Lego, paper, to 3D digital visualisation and mobile app mockup software. Some of these technologies are especially useful when designing services. Prototyping allows to act out the end-to-end service in order to make sure that designers will be able unlock the additional insights by transitioning back and forth in between theoretical and physical models.

High-Fidelity and Low-Fidelity Prototyping

In the literature we can find an ongoing debate on high vs low fidelity prototyping. The authors argue  how much the prototype should resemble the final product (Walker et al 2002).

  • „Low-fidelity prototypes are often paper-based and do not allow user interactions.  They range from a series of hand-drawn mock-ups to printouts.  In theory, low-fidelity sketches are quicker to create. Low-fidelity prototypes are helpful in enabling early visualisation of alternative design solutions, which helps provoke innovation and improvement. An additional advantage to this approach is that when using rough sketches, users may feel more comfortable suggesting changes.
  • High-fidelity prototypes are computer-based, and usually allow realistic (mouse-keyboard) user interactions. High-fidelity prototypes take you as close as possible to a true representation of the user interface. High-fidelity prototypes are assumed to be much more effective in collecting true human performance data (e.g., time to complete a task), and in demonstrating actual products to clients, management, and others.”

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A good balance of low cost and representation is a essential if we want to fully benefit from the power of prototyping.

10 prototyping Principles

Prototyping might seem simple, however to make it useful it’s good to know the basic rules. Alex Osterwalder his book „Value Proposition Design” (2014) gives us 10 principles of prototyping.

  1. Make it visual and tangible – moving from conceptual to physical in at the very essence of prototyping
  2. Embrace beginners Mind – don’t let existing knowledge to limit you.
  3. Don’t fall in love with the first ideas, create alternatives instead
  4. Feel comfortable in liquid state
  5. Start with lo fidelity and refine – avoid refined prototypes as they are difficult to throw away
  6. Expose work early – seek criticism. Don’t take negative feedback personally, embrace it as valuable information to improve the model.
  7. Learn faster by failing early often and cheaply. Avoid fear of fear of failure as it is holding you from exploring new territories.
  8. Use creativity techniques to break out of how things are usually done in your company
  9. Create „Shrek Models” – extreme prototypes not for building, buy igniting discussion
  10. Track learnings, insights and progress.  You might use them later in the process.

Prototyping in practice 

The course allowed us to unveil the power of prototyping ourselves by puting theory into practice. While designing a new learning experience at Laurea that would transform a school into world-renowned institution we found the fast prototyping with Lego extremely useful. Our low fidelity model represented a new Laurea education experience. We tried not to hold back to current physical structural limitations of campus and be comfortable with a liquid state of gradually refining the model. Exposing the work to our fellow students was especially revealing. It was hard not to discuss the feedback but to take it and use for model improvement.  Rapid prototyping once again proved itself to be a powerful way to transform ideas and deliver solutions.

Osterwalder, A. et all (2014) Value Proposition Design, Wiley 


Brown, T. and Kātz, B. (2009). Change by design. New York: Harper Business.


Walker, M. Takayama, L., & Landay, J. A. (2002). Low- or high-fidelity, paper or computer? Choosing attributes when testing web prototypes. Proceedings of the Human Factors and Ergonomics Society: HFES 2002, USA, 661-665.


Tschimmel, K. (2012). Design Thinking as an effective Toolkit for Innovation. In: Proceedings of the XXIII ISPIM Conference: Action for Innovation: Innovating from Experience. Barcelona. 


Brown, T. 2008. “Design Thinking.” Harvard Business Review. June, pp. 84-92


https://www.usability.gov/how-to-and-tools/methods/prototyping.html

 

 

 

 

 

 

 

Free Design Thinking Models to Help You in Your Project

by Miikka Paakkinen

Design in a business context looks to answer two questions: what problems are your customers facing, and how might we solve those problems while providing the best possible experience? Design thinking models can help you in your quest for the answers. Along the way, they might also assist you in asking better questions and finding the biggest underlying problems worth solving.

In this blog post, I will introduce three design thinking models that offer free toolkits for you to use.

Why does design thinking work?

 

 

Before going to the models though, let’s take a quick look at what design thinking can do for you.

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Can you learn to be creative?

by Kati Kaarlehto

SID_Tschimmel_Design_Thinking

This question was asked from our lecturer Katja Tschimmel at the very beginning of our contact days of the Design Thinking study module. This question in my mind I chose to read  Creative Confidence – Unleashing the Creative potential With Us All by David and Tom Kelley as my very first book in my Service Innovation and Design MBA-studies at Laurea. I was soon to find out that the question of creativity is definitely one of the profound questions in the “Design Thinking Universe”.

Why and how to be creative is the core of the Kelleys’ book. We often perceive that only artists, and designers are the privileged ones to be creative. Too often parents, teachers or study counselors categorize us into the “uncreative” and blog our creativity. However, being creative is something more than just drawing or writing a poem and can be unbloged in all of us. What we really need are creatively thinking engineers, doctors and government officers who are creative in the way that they face their everyday life problems and challenges, in the way that they design new solutions and develop their services in their own work environment.

The Kelleys have a very simple solution to the question in the caption. At some point, you just make the decision to be creative. Then act according to your decision. And how is that done? Design Thinking methodology and tools are designed and develop to assist in that.

You should ask questions, especially Why-questions. You should leave your desk and office to observe your customers or end-users and thus learn true customer empathy. You should get surrounded with same-minded creatively thinking people and to keep up with all the possible trends and phenomena around you – a not just related to your own field of business but beyond.

In her article Design Thinking as an effective Toolkit for Innovation Katja Tschimmel also concludes that Design Thinking is not merely the designer’s mental ability, but can be developed and trained by anybody who wants to solve problems in a creative way, who wants to conceive new realities and who wants to communicate new ideas.

The Kelleys emphasis open mindedness and liberation from your preconceived ideas and assumptions. They quote Mark Twain who once said “It’s not what you don’t know that gets you into trouble, it’s what you know for sure that ain’t so”.

I recognized that too well during the work shop sessions led by Katja and where the Design Thinking tools of the Mindshake Design Thinking Model were applied. Our task was to perceive the Laurea world through an International student´s eyes with some chosen Design Thinking tools. As I have worked with international university students, way too often in the group I captured myself thinking or even saying “this would not work or this has already been tried out or this Laurea would not support”.

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If I felt a slight shame about my narrow-minded, not-so-creative thoughts during our work shop, I also felt that something truly different could take place in this class with these tools, some familiar and some new to me, and with these mates representing so different professional backgrounds and experiences.

While reading “Creative Confidence” I also felt splashes of joy and confidence – by applying and starting these studies I have definitely taken right steps to unleash my creative potential. I have definitely made the decision: I am creative (always been!) and want to shake my ways of thinking and perceiving this world and my work – with the help of Design Thinking tools but also of all my lecturers and wonderful class mates.

Let the journey begin!

 

Learnings from Facilitation-as-a-Service

I had a possibility to facilitate three workshops for two different projects (2 ws + 1 ws) in this spring. The projects were related to improve empathy in health care, facing the patients and their relatives in new ways and find development ideas in the workspace. The participants of workshops were personnel and students of health care. I was a “hired” facilitator for these workshops with my fellow students. While still learning the magics of facilitation, I would like to share my early key findings and learnings. These findings are from my perspective and do not form any comprehensive list. I had no former background from health care at all. The workshops located in a hospital and a health centre premises in Helsinki, Finland.

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Keep the focus

The most important thing to start when planning a workshop, whom contents and themes are not familiar to you, is that you need to understand the target of the project and this specific workshop. To have a workshop is not the reason itself, it should create something valuable. Ask targets from different perspectives, clarify them to yourself and make sure, that you have understood right. And make sure that the subscriber of the facilitation, the person who has hired you, understands you. Actually, it is not so important to understand the subject matter (for example the daily life of a hospital department).

Choose right methods and language

When the target is clear to you, choose right methods and tools for the workshop. You need to understand the backgrounds and expectations of participants. A lot can be done in few hours’ workshop, but too much is too much. Always. What are the things which can or need to be done in advance? For example, in my cases, the basis work was done by health care students. Source material for the workshops were personas and stories. It was quite easy to start with those.

We modified the name of the methods. Customer journey paths were used in workshops, but we used a word “patient path” instead of “customer journey”. Respectively, the empathy map was called “emotion path”. It would have been nice to ask the participants to create an idea portfolio, but we asked participants to prioritize ideas like picking up “pearls”.

Timing, timing, timing…

A big part of planning was the scheduling of the workshops. It was important to imagine the whole workshop from the very beginning to the end. How much time is needed for introduction of the agenda and facilitators? How many breaks are needed? How much time needs each new method or part of the workshop? And their instructions? Still, you need to make the schedule slightly flexible – some surprises happen always! One tiny thing, which can totally ruin your wonderfully planned schedule is the IT-equipment of the premises. Please ensure beforehand, that your laptop fits to displays and other devices. Be prepared for that nothing works except papers and pens. Have a lot of those!

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And finally…

After all careful planning, take a deep breath and relax. Everything will go well – and if not, invent quickly something! Remember the target and find to way to achieve it. Good luck 😊

 Author of the blog is Pia Rytilahti, MBA candidate at Laurea University of Applied Science