Designing your own way with design thinking

Making career choices when you’re 18 years old can be cumbersome. The childhood dream jobs, being a doctor or a policeman, probably have changed multiple times leaving you uncertain about what the future will look like. So, what does it take to find your dream job?

As we started out journey in the SID program and got to know one another better, we found out that both of us had had the same career idea; working with design. At that time, applying for any program majoring in design required skills in drawing, which we didn’t have on the required level. In the end, it felt like one career opportunity had closed its doors although the interest towards the field didn’t pass.

The world is changing rapidly around us, which requires flexibility and innovation from both employees and companies. As the operational environment of businesses change constantly, also duties in work places change. Joining work life made it even more obvious. One big change we have seen within design and its position in the organizational culture. According to Kolko (2015), the importance of applying the principles of design to the way people work was largely due to the increasing complexity of modern technology and modern business. Thus, many companies have put design thinking at the core of the company, making designers an increasingly competitive asset in creating new forms of value (Brown, 2008). Putting design thinking into practice helps companies understand the constant disruption better as well as maintain and develop competitiveness (Motee, 2013).

Making a cultural shift

Making a cultural change towards design thinking comes of age. And, so does for many of us. Adopting this perspective isn’t always easy but having natural aptitude towards design helps. Usually, it flourishes after right development and experience (Brown, 2008). Probably, many of us in SID program can relate to this. Having natural aptitude towards design doesn’t yet guide you to your desired career path in working with design. A design thinker’s profile develops through time with the right experiences but owning the capability is as important. So, what are the traits of a design thinker? It takes empathy, integrative thinking, optimism, experimentalism and collaboration (Brown, 2008). Many of these characteristics take time to develop.

Nowadays companies tend to share similar problems and transitions as the world becomes smaller through internalization. Also, different fields of businesses become even more connected with each other. According to Motee (2013), design thinking assists in understanding complex connections between people, places, objects and ideas, which is also highly effective tool for innovation. We also noticed this during our first days at SID program as we all have different backgrounds, but we share the same passion for design. During the group work tasks, our distinct knowledge became our strength since we were able to combine several perspectives and ideas by means of design thinking.

In the past, being employed at the same company, in the same position wasn’t abnormal. Today, there is no permanent career solution to choose from. As with design thinking, finding your dream job comes through experimenting, from trial and error. Without exploring choices and being open to even unorthodox possibilities, new career directions won’t emerge.

Written by Emmi Kytösalmi and Jenna Isokuortti

REFERENCES

Brown, Tim (2008) Design Thinking. Harvard Business Review, June, 84-95.

Kolko, David J. (2015) Design thinking comes of age. The approach, once used primarily in product design, is now infusing corporate culture. Harvard Business Review September 2015, 66-71.

Mootee, Idris (2013) Design Thinking for Strategic Innovation: What They Can’t Teach You at Business or Design School. Wiley.

3 thoughts on “Designing your own way with design thinking

  1. Thank you for the post, it was a great read! The best thing about becoming a service designer is that previously gathered knowledge and skills can be built upon, so the previous hard work goes not waste. I have also noticed that working (and studying) in a multidisciplinary group really widen perspectives, although it may seem difficult at the start.

  2. This was interesting post, thank you! I think you showed that during the workshop you really kept your ears open and listened to us other students and gathered our feelings towards design in general. It really shows that you embraced design thinking – especially empathy and optimism.

  3. I love your pictures from the workshop! The picture or your group visualized perfectly the group going after their dream jobs :).

    It was a great idea also to link iteration to career planning – in today’s career development it is okay to test and fail. It might sound scary to the recruitment professionals, but beneficial for individuals.

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