How to make use of the value of design in your organization?

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In the first workshop in SID’s design thinking course, all the students had a positive and adaptive attitude to learning the design thinking method. This may not be the case in your workplace. Especially old production company workers that are not used to use service design may have a lot of perceptions towards new ways of working. The existing culture affects heavily on people and needs work to be changed.

Design thinking is a series of divergent and convergent thinking and doing that uses empathy, visualization collaboration and fast prototyping. End results are desirable for the user, viable and feasible solutions for innovation challenges or other wicked problems. Design thinking is a mindset, a method and a set of tools that can be used in product, service, process and business model innovation.

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I’m Developer, I’m not Creative?

I have always thought that since I’m ex-developer, I’m not creative. Developers only need to follow programming logic and mathematics rules to develop from business requirements. Then I found myself from Katja Tschimmel’s course on Design Thinking at Laurea and very quickly realized that I need to be very creative for next two days.

We started Design Thinking course with different exercises for being creative and some instructions how to be even more creative. We got some advice and ideas how to move ahead when you have total block.

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Then Katja Tschimmel started to tell us about different kind of models of the design thinking process. Great, this would be easy after all, all developers love processes.

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What does it take to become a creative design thinker?

The world we are facing appears more and more complex to us every day. Many of us, including myself wonder how to keep up with the information flow. One thing is for sure. The concept of expertise is being challenged in a profound way. In order to tackle complex phenomena in the fast changing world people need general competencies that can be applicable to various fields. Design thinking is certainly one of these. Design thinking has potential to change the world if more and more professionals understood the value of it. But what does it take to become a design thinker?

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Design thinking: Innovation with creativity and confidence

Getting back to studies after a decade was like, having butterfly effect and feeling equally anxious and excited! Moving ahead with hopes and believes, that this course in Service Design and Innovation will be a serious learning curve for current and future growth in my career path. We jumped into the course of Design Thinking with Katja Tschimmel at Laurea University on 8-9 September, along with many new faces around and hundreds of new thoughts churning in my head.

A course stimulating, creative, full of learning and findings using Design Thinking methodologies – Evolution E6 introduced to us by Katja Tschimmel. We explored this highly complex tool, which usually takes months when practiced professionally,  in just two days. It was an intensive experience of learning with creativity and building confidence among group. Started off with pre preparation to build group spirit and gain understanding of group members by sketching and writing on post-it about each other, soon we realised our group was  – ‘Vegabond Yogi’s’

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The first question arises in the group work was; So what is Design Thinking?

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What on Earth is Design Thinking???

Although I had previously read a few books on Design Thinking as well as participated in a Service Design course organized by Aalto PRO, I still learned so many new, exciting things at Katja Tschimmel’s course on Design Thinking at Laurea. And that learning of new aspects to Design Thinking is also what inspired the topic of this blog post. Because to me it felt like since Design Thinking is not a process with strict rules, it might sometimes be a little difficult to get a thorough overview of what is actually Design Thinking? Even though you kind of know it, but you might still struggle a bit if you need to explain it to someone else.  Katja did a great job of giving us space to figure this key concept out by ourselves and didn’t give us pre-determined answers.

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As Katja explained during the course, there are several Design Thinking models and tools available (IDEO’s 3 I model, Double Diamond model of the British Council and the Service Design Thinking (SDT) Model, just to name a few). In my opinion this just goes to show that there is no one, correct way to carry out a Design Thinking project. Therefore I felt like it might be easier also to explain Design Thinking via examples of its typical elements and principles rather than in one, all-inclusive phrase or explanation.

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Digital transformation is not about IT

 

Digital transformation consists of many changes that are going on right now. The authors of the book Digimuutos (Digital Transformation) Kati Lehmuskoski and Timo Savolainen list the changes:

  • platform economy
  • big data
  • artificial intelligence
  • social media
  • robotics and automatisation
  • virtual and augmented reality

These disrupt industries and services such as transportation, banking, learning and communications.

In the transformation, it is important not to focus solely to information technology but instead innovative business models and services. IT is only a tool for the change.

Platform economy as motor of digital transformation

Platform business models represent the cutting edge of digital transformation. Platform economy has made companies to open up their services in different platforms, for example in Google Play or App Store.

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STARTING A DEEPER DIVE WITH DESIGN THINKING

Climate change, globalization, aging and digitalization are huge factors which, among others, are forcing us to think and act differently. In order to be resource efficient and competitive, to take care of older generations, and take the advantage of possibilities of digitalization, we need new sustainable innovations here in Finland.

I believe that Design Thinking is versatile toolkit which can help us to create a better world. In this blog, I will first briefly introduce the main idea of Design Thinking and then later explain of what benefits this ideology has to offer for public services.

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Design Thinking gives us tools to create more sustainable innovations.

Design Thinking is a way of thinking, not a strict discipline

Before the Design Thinking master’s program at Laurea University of Applied Sciences, I had some preliminary ideas about what Design Thinking is. However, already during the first couple of days of the program sessions lead by Katja Tschimmel and Sanna Marttinen 8-9 of September gave me a much wider perspective on the matter.

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