Can Design Solve Everything?

Design Forum Talks: Design, Value and Meaning
Valkoinen Sali 28.11.2018

In late November 2018, I attended a seminar organized by Design Forum Finland, which, once again, discussed design and its overarching possibilities in solving complex problems in business, innovation and life in general. Many interesting keynotes were expected, such as Berlin-based phi360 consultant Arndt Pechstein’s “Hybrid Thinking” as well as cases such HEI School, which has successfully combined design and pedagogy. Yet, some very familiar topics and aspects were presented in the agenda: e.g. “Human-centric Design and Value”, “Designing Impact” and “Design Methods Supporting Social Innovation”.

Ville Tikka, the Strategic Director at Wevolve, described how the society has evolved from the 1950’s to 1980’s modern society to the post-modern society (1980’s-2000’s) and further to post-contemporary society (2010’s and onwards). In modern society, it was viewed that the world functioned like a machine and the “truth” could be found. Design was about designing products. In the post-modern society, the knowledge was critically questioned, and the world was viewed as socially constructed and where design created services. Whereas now, from the 2010’s onwards, the post-contemporary society is being viewed as a complex system of systems where design creates platforms.

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This complexity, as we know, makes planning extremely difficult and constitutes new challenges to overcome. As the problems are more complex and wicked, new ways of solving them are needed. As witnessed in this event, today, it is even more common to argue that design can solve many of these problems.

Many brilliant services and solutions embracing human needs and building on empathy were presented, and human-centric approach in designing services was emphasized.

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One of the most inspiring ones was the case of HEI Schools, a pedagogic concept which brings the Finnish preschool system to the whole world. An exiting example of what designing is capable of when practiced carefully and when it is guided by a clear vision and based on in-depth knowledge.

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Pechstein’s keynote about “Hybrid Thinking” was an extremely interesting way of seeing business design of the 21stcentury. It is described as “a combination of the four most powerful approaches of innovation and change management”: Agile/Design Thinking, Biomimicry, Neuroscience and Circular Design and Platform Business Modeling. Basically, Hybrid Thinking puts together different elements of thinking and doing, and intuition is embraced  to achieve trust, loyalty, and emotions. Biomimicry utilizes the power of evolution by mimicking nature in designing solutions. This was something new and interesting, I recommend watching his keynote on Youtube.

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While design as an approach to solve complex problems in people’s lives was presented from many different viewpoints and through various small or large-scale service or business solutions, the big questions were existent and discussed by many of the speakers. It was stated that “design should be everywhere” and that “design should be part of each and every work place, not just a separate department in an organization”. “Design affects everything what is done and how is it done” and that “systemic thinking should come actionable”. “Creativity is in all of us and it should be nurtured”, “and that “human being is the creative, innovator and visionary not only professional designers”. It was also suggested that “we should come out of the concept of design” because “that is also one silo”.

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My question is, how is this achieved? How can we extend design approach throughout our organizations and even stretch it to the level of strategy and leadership? How can we make everyone a visionary, innovator and creative, even those who do not have a slightest idea of design thinking or service design?

These questions are relevant in order to one day reach these declamatory visions, while the ordinary worker still seems quite small and unaware of these great plans and possibilities design hold. Even our managers and leaders have not all assimilated the idea of design as an enabler, let alone to conduct business.

Recently, it has been academically argued that the hype surrounding the concept of design thinking has resulted in a need to understand its core essence. It also has been argued that the concept is vague and that the effectiveness of the approach is unclear. (e.g. Hassi & Laakso 2011, Johansson & Woodilla 2010) Two separate discourses on the topic of design thinking have been identified: the “design discourse” and the “management discourse” the first having a history of about 50 years focusing on the cognitive  aspects of designing (“the way designers think as they work”) and the latter appearing around the change of the millennium which regards design thinking as “an overarching method for innovation and creating value” and focuses on the need to improve managers’ design thinking skill for better business success. (Hassi & Laakso 2011, 2) It is also argued, that the management discourse lacks empirical evidence on the usefulness of design thinking and that it’s not linked to a theoretical base. (Hassi & Laakso 2011)

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As service design students, it may be useful to acknowledge this ongoing academic debate around the concept of design thinking (if not familiar yet) and about the lack of academic evidence on the effectiveness of design thinking. This debate came into my mind when going back to these pleasant and declarative visions of design (thinking) taking over in every organization and in society heard in Design Forum Talks event.

To conclude, we do not know if design can solve every wicked problem in this everchanging world. Furthermore, there is a long way of making an ordinary manager a design thinker, innovator and visionary. However, design (thinking) indeed has the characteristics and capabilities built in to have the potential in drastically changing the course of thinking and doing things in the society – also in doing business.

All the keynotes can be watch on the Design Forum Finland website.

Laura Saksala

References

Hassi, L. & Laakso, M. 2011. Conceptions of Design Thinking in The Design and Management Discourses. Open Questions and Possible Directions for Research. Conference Paper. Proceedings of IASDR2011, the 4thWorld Conference on Design Research, 31 October – 4 November, Delft, the Netherlands.

Johansson, U. & Woodilla, J. 2010. How to avoid throwing the baby out with the bath water: An ironic perspective on design thinking, strategy, and innovation. 8thEuropean Academy of Design Conference: April 1-3, 2009, Lisbon, Portugal.

Designers share – part 3: Open sessions at Service Experience Camp 2018

By Ninja Fedy

After introducing the Service Experience Camp 2018 in a blog post earlier I am now sharing insights from a few open sessions I attended at the event.

Session 1: Design Sprints 

This session was meant for those who had already facilitated design sprints “the Google way” and was hosted by one of SXC organisers, Manuel Großmann. We shared insights from design sprints we had run in very different settings, issues we had faced, how we had solved them and if we hadn’t, others could suggest their solutions to overcome certain challenges with the process.

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I was able to share learnings from design sprints I have run as I have facilitated them in a variety of settings including both public and private sector and many kinds of problem areas. Participants mentioned hacks such as:

  • Incorporating relevant data of customer segments and persona cards into the first day of the sprint
  • Starting the day with a short presentation on key insights from data (in the original sprint process customer insights are only included in the form of short expert interviews during the first day).
  • Doing a podcast after a design sprint to share the learning in an easy way

Other valuable tips can be found in these photos:

Session 2: Fighting mental shortcuts by other mental shortcuts?

This session was a mix of a lecture and group work about three mental shortcuts that cause biases in the design process. These biases were confirmation bias, the bandwagon effect and the Ikea effect.

During the group work we discussed how these biases could be avoided and prepared a short presentation about our topic, the bandwagon effect, for the others.

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Photo by Silviu Guiman

Bandwagon effect is a very common bias, often prevalent in focus groups or basically any group decision situation. It’s that “if everyone supports it, then it must be right” thinking that often leads to people sticking to the status quo or choosing an option just because more experienced people around them choose it even though they actually think that another option is better. This is why I personally use a lot of silent brainstorming exercises, silent voting and silent commenting – these facilitation methods are actually also used during the above-mentioned design sprint process.

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The presenter slides – including the group work canvases and a few informative slides – can be found on Slideshare.

Here are a few of the workshop cards:

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Session 3: Listen like a poet

“If you’re an amazing listener, people will tell you secrets. As a service designer, finding out the secrets of service experiences enables you to craft delight.”

My favourite session was this one by Frankie Abralind, an experience designer from Sibley Memorial Hospital. He was also one of the keynote speakers but in his open session he talked about his passion rather than his everyday work.

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Photo by Silviu Guiman

Frankie’s passion is to delight others – especially terminally ill patients at the hospital – with poems that he writes on spot with an old-school typewriter based on stories people tell him. Frankie has already started a movement with this work that once began with a “Free custom-made poems” sign in the hospital cafeteria and a few patients that came to him who were deeply touched by his poetry.

What made Frankie’s session so good were not just his amazing presentation skills but also the fact that we could see that he was very moved by his encounters with the patients and that he wants to share his skills – listening and writing – with people who need them the most.

Frankie urged us all to spend more time listening instead of talking and to give some of our time to listen to those whose voices don’t often get heard.

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Frankie has done some videos of good and bad listening to showcase how important it is to really listen, you can watch them on Vimeo.

Read more about Frankie’s movement at: poetsinresidence.org and at: freecustompoetry.org

Photos by Ninja Fedy if not stated otherwise.

From a maze into a daze

Towards solutions via co-creation

 

On December 11th I attended an event called Redi*: Towards Solutions, in Redi*’s Vapaakaupungin Olohuone. Vapaakaupungin Olohuone is a open space for everyone who wants to hold an event, a workshop or just to be. It’s possible to organize events for free as long as they are free for everyone who participates. In this particular event was citicens, students, designers and Redi* workers who wanted to improve Redi*s services.

 

In the beginning of event the Director of Retail Consepts Patrick Sjöberg greeted us and explained that Redi* wants to be a place to meet friends ans spend time, not only for shopping. They hope to create a customer journey that is enjoyable and seamless. After Sjöbergs appearance Putte Huima from Palmu opened the concepts of this evening and why we all were there. Redi* is the latest addition to Helsinki’s shopping mall scene and it opened it’s doors in September 2018. According to the managers and designers Redi* is a wholesome concept, not just a shopping mall for shopping purposes. In addition to the physical spaces and shops Redi* also consists of interaction and encounters between people. Also the renters have their own goals, targets and numbers too that modify the needs of the Redi* concept.

 

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The beginning journey for Redi* hasn’t been as fair passage that everyone had hoped
though. This commercial centre has received quite a lot qritique from the customers and the renters.  The previous Director of Retail Concepts and the Main Architect were aware of the maze like appearance of Redi*. Later the Director of Retail Consepts got fired.

 

 

 

Related to this design process Palmu has started their own work that led to this event. They have even wrote a blog post about the designs of shopping malls that received an immediate response from Helsingin Sanomat in a form of follow up article.

 

Key learnings

The idea of this workshop was to create ways to ease the navigation process and help people to understand the whole concept of Redi*. In the next chapters I will try to unfold the things that I took up from the event.

Firstly, this event reminded me of that how important the right indicators are when you collect data in the beginning of a design process. Right numbers from rightly chosen variables can give you the crucial information for you to find out the problem at hand. Putte Huima and Tomasz Tracewski from Palmu explained us how they have used multiple different measurements and data collection methods to get enough information about the case they are dealing with.

 

Palmu uses double diamond method generally and in this case they have approached the situation in a form of design sprint. Palmu connects user experience with business measurements in aim for the right balance and better services. In this case they have collected information about peoples experience on how easy it is to patronise and navigate in Redi. They have done interviews with people about how easy they experience Redi to be, calculated info stand’s diverse questions, find out NPS’s and CES’s.. On the other hand they have calculated pure visitor numbers, because Redi expects to have over 30 000 patrons monthly. So fas the number has been around 20 000/month.

 

Second notice for me was that a lot of the times the issue is not about the design itself but the people using the service. One has to keep in mind at all times that to whom the design is made and why. Reima Rönnholm explained us that the problem might not be about the physical guidance itself but more about the doing business in Redi in general. People desire experiences that they are familiar with, can predict, sense feeling of the control and feel stressfree. In addition that one should be get things done in Redi, the experience ought to simultaneusly feel nice and hopefully rewarding.

 

Lastly and most surprisingly I learnt that co-designing process can be transferred into a competition! Instead of actually starting co-designing workshop in the end, Palmu revealed a competition regarding the matter at hand.

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More information about the competition you can read from below. Dead line is January 31st so everyone still has time to attend!

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The schedule for the competition.

 

 

The author Siru Sirén is MBA student in Futures Studies and Customer-Oriented Services in Laurea UAS// Licenced social service professional

 

More info and ideas:

 

https://www.redi.fi

https://ratkaiseredi.fi

 

Can big organizations be agile?

For big companies, change is hard and slow. No news here. However, corporations that are successful, keep up with the change. How is it done? A few quite interesting points were raised at an event on how to engage your customers in developing digital services organized by Helsinki Region Chamber of Commerce. The event was held on December 10th, 2018 and we heard keynotes from Harri M. Nieminen from Kesko and Mirette Kangas from Yle. In both organizations, service design or design thinking methods were adapted in order to drive change and develop value for the customers. I was keen to hear how change is driven in big organizations, like Kesko and Yle.

Kesko’s Lead Service Designer Harri M. Nieminen shed a bit of light to the way Kesko has started to utilize Service Design methods. As digitalization keeps accelerating, the role and power of the customer grows ever more – and in order to stay in the game, corporations, both big and small have to understand the customer. Understanding the customer is the key to provide excellent customer experience, always and everywhere. This is what Kesko is also aiming for. With his designer team, Nieminen is supporting the organization in building up winning customer experience and a seamless connection between the brick and mortar business and digital services.  

Founder of Agile Company Culture Accelerator Mirette Kangas talked about how YLE has transformed their company culture. At YLE, developing company culture is tangible and practical everyday work. Not a program or a project.  It’s all about learning together and curiously utilizing different models and methods. Part of their mindset is also to share the tools used for others to try as well.

Keep the processes light

To me it seemed that at Kesko, they cherish agility throughout their design processes.  To start with, they emphasize the importance of framing the problem in every project. The key question always is: What are we trying to solve and are we actually looking at the right problem? After the framing and solutions and ideas, they proceed quickly to prototyping. Instead of making it a huge and time-consuming project, the testing phase would, ideally, come in the third day of a three-day sprint. Experience at Kesko show that people are surprisingly willing to give their time and participate in developing new services. So, instead of waiting for the investment decision for a prototype, the insights can be gained through light means as well. The idea is to get things rolling quickly.

At YLE the agile company culture is built on experimentation too. And as Kangas emphasized, it’s not just building it, the culture is also changed through experimentation. However, it has to be systematic, not just experimenting for the sake of it. The point behind all these activities is to ensure YLE’s competitiveness in digitalization. The focus is in the future and innovative methods are implemented in everyday work.

How to succeed?

Design methods, experimentation and keeping your eyes in the future. What else is there to keep in mind, when transforming a large corporation? Both Nieminen and Kangas had some useful tips to share. Here’s my summary of their most valuable points.

  • Ensure things get done. When starting a project, make sure there’s ownership in the organization. Otherwise things might just hang loose in the air.  
  • Keep the customer in mind, always. When developing a new service, keep asking how the customer has been involved and what’s the feedback.
  • Base the change of an organization on voluntariness. It’s the basis for growth and mutual learning.
  • Leadership matters. The leader must reflect every day whether s/he is a preventer or promoter.

By the way, if you want to read more about the event, there’s another blog post about it here.

Health Design 2018

Event: Health Design 2018, Experience Better Healthcare

Time: 29.11.2018, 9.30 – 18.00

Place: Aalto Learning Centre

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I need to start this post with a disclaimer: I happened to got a free ticket for this event, which I’m very happy of, since I don’t feel that the event was worth of the actual price of 150€. For a free event it was interesting, though, and provided useful information especially for those planning to enter the health tech field as a designer or an entrepreneur.

The event consisted of a panel discussion with healthcare professionals and several keynotes approaching the subject from different angles. I identified a couple of themes that were brought up by the speakers througout the presentations and will discuss each of the themes separately.

Clinical relevance

The key to success for any healthcare application that is quite unique to the field is clinical relevance. Products and services dealing with health need to provide 100% patient safety as the first priority. It is also good to remember that the primary users of many health tech solutions are actually doctors and nurses, not the patients. You need the doctors and nurses to trust the devices and applications they use as that provides trust to the patients as well.

In order to achieve the trust and relevance amongst medical experts a product/service needs to go through a number of regulatory tests and get medical approvals. This is not a straightforward process and needs strong support from influencial people from the very beginning.

Creating common language

In addition to the official approvals, you need to find a common language between the doctors and technology. You need to understand both what the doctors need and what the technology enables and combine those to provide added value.

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From random ideas to added value

In addition to creating a common language between the doctors and the technology, you also need to involve patients, their family and caretakers as well as other stakeholders. There are often strong opinions when one’s health or life is at stake, which is why designers need to carefully read between the lines to find the true needs.

Multi-disciplinary collaboration

In order to be able to create a common language between all stakeholders, you need to collaborate. Collaboration starts with finding the right collaborators: you need to have the right people in your team to do the right stuff. In the field of health tech you should include people with both clinical and technical perspectives as well as both pragmatic and visionary people.

It is not enough to have the right people in your own team but you also need to collaborate with the end users in an authentic environment. Testbeds in hospitals enable feedback and can falsify and stop dangerous ideas.

Health tech applications, such as the Oura ring, often aim for changing people’s behaviour. That’s not an easy task, especially if the actual change happens outside the product and the product only measures the change, and it requires experts on various fields, such as UX designers, behaviour change experts, storytellers and data scientists.

Active role of the patient

Every healthcare application aims for the best patient experience. This is achieved by bringing the patient in the centre of all activities. Healthcare is transforming from good-dominant to service-dominant logic, which requires co-creative approaches with the patients.

HUS Virtual Hospital aims for giving a more active role to the patient and putting more activities to the internet in order to save resources for quality care when it’s really needed.

Noona application for cancer care is designed for patients with patients, using user research, testing and user panels actively. Noona thinks that everybody in the team should interact with the patients, not only the designers.

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Noona brings cancer patients to the centre of their design.

In the end, all business goals, technological achievements and design efforts in the field of healthcare should aim for patient safety. This can only be achieved by true patient-centricity.

Other insights

I gathered some insights from the presentations that are relevant for health designers and entrepreneurs but for anyne else working in the field of design as well:

  1. Thing big, network and go global
  2. Be brave and believe in yourself
  3. Give people choices
  4. Provide a safe environment
  5. Ask for another opinion

More information and ideas:

https://www.healthdesign.fi/

https://experience.aalto.fi/

https://www.terveyskyla.fi/tietoa-terveyskyl%C3%A4st%C3%A4/virtuaalisairaala-2-0-hanke/the-virtual-hospital-2-0

Engaging customers in developing digital services

Event: Kuinka osallistat asiakkaat digipalveluidesi kehittämiseen? (How to engage your customers in developing your digital services?)

Time: 10.12.2018, 8.30 – 11.30

Place: Helsinki Region Chamber of Commerce

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Helsinki Region Chamber of Commerce has organized a series of events related to digitalisation, out of which this was the 6th one. I haven’t participated the previous events but will definitely keep my eyes open for the next ones now that I got to enjoy this free event where we were served with inspiring presentations as well as both breakfast and brunch. Perfect!

Introduction

The event was opened by Maarit Heikkilä from Digital Discovery. She gave us insights about why service design has become so popular lately and shared her experiences in the industry.

According to Maarit, we live in a time where the customer has finally been brought in the centre of all processes. This has happened mainly due to three reasons:

  1. Unlimited supply of products and services from all over the world
  2. Recommendations and transparency through social media
  3. Customer experience as a relevant competitive factor

Maarit also went through the service design process and the importance of its steps. Some key points from her were that if we don’t define the problem, we won’t get proper solutions, and that we should bravely put even the wildest ideas to test with customers as soon as possible in order to receive feedback and fix things based on that.

Service design at Kesko

The first keynote presentation was held by Kesko’s Lead Service Designer, Harri M. Nieminen. Even though the event focused on digital services, Harri wanted to point out that digitality is not a value in itself but rather a means of doing things. We should take advantage of the digital possibilities but not let digitality restrict us. It is also important to align the experiences in digital and physical channels as the customer won’t separate those two but will choose the channel that serves their current needs in the best possible way.

A project often starts with a request for an application. However, according to Harri, you should first create brilliant content and only then decide a suitable channel for it. A reponsive webpage can actually be a lot better option than an app – you don’t need to download anything or make room for another app in your already full phone. Especially when some content is needed only for a certain time period, you can do like Slush did and go for a webpage instead of an application.

The key factor in service design is a customer-centric way of thinking. The world is full of tools and methods but it doesn’t make sense to utilize them unless you sincerely want to make things better for the customer. If you are able to put yourself in the shoes of the customer you’ll also design the services more objectively. Often it also requires reading between the lines: if the customer requests a fix for a symptom X, it might actually be better to solve Y that is causing the symptom. Harri also presented us with the holy trinity of creating successful services: business for viability, technology for feasibility and design for desirability. If one of these viewpoints is missing, it will be difficult to succeed.

Like Maarit, also Harri brought up that solving problems is hard (and often takes a lot of money and resources), so you’d better be sure that you’re solving the right problem. It is important to empathize before defining anything, and you shouldn’t be scared of half-baked assignments – the assignment can and maybe even should change during the process. It is sometimes hard to prove the value of discovery to a non-designer, and it can be more difficult to get a 50k budget for investigating if something is worth investing into than the actual investment of 500k or more.

According to Harri, trying things out even just out of curiousity is always worth it. You will always learn something during the process.

Transformation at Yle

Mirette Kangas from Yle talked about their transformation towards a customer-centric, agile culture. Three key insights from her presentation were as follows:

  1. It is not enough to learn methods, tools and customs but you need to change yourself
  2. It is not enough for a leader to enable change but they need to promote it and lead from the front
  3. Culture of experimentation is not about senseless experiments but systematic doing

 

All in all the event was inspiring, and especially Harri’s presentation was a good overview of current trends and considerations in service design. I was also happy to notice that there wasn’t really anything totally new to me but I could feel myself as an equal expert in the audience, listening to a colleague.

More information and ideas:

https://digitaldiscovery.io/

Kesko’s customer community Kylä: https://k-kyla.fi/

Yle Lean Culture Toolkit: https://drive.google.com/file/d/1NkGRe-YACIcxextpkZLD-HTydZ1ifPyY/view

Designers share – part 2: Service Experience Camp 2018

By Ninja Fedy

sxc organisersPhoto: Silviu Guiman

The topic of the fifth Service Experience Camp was “Crafting delight, delivering value” and it was organised in Berlin on November 2-3, 2018. The concept of this two-day event is a so-called unconference: a highly interactive event where service design professionals from all around the world gather together and learn from each other. This year’s camp offered a lot of interesting but relatively short key talks as well as peer-to-peer open sessions that were organised by the participants more or less spontaneously, on the spot.

The first day of the camp started off with an introduction by the organisers Katrin Dribbisch, Mauro Rego, Martin Jordan, Manuel Grossmann and Olga Scupin (photo below, from left) – a lovely bunch of people behind service design initiatives such as the Service Design Berlin community and a print publication, the Service Gazette.

sxc organisers closeupPhoto: Silviu Guiman

The agendas of the two days looked like this before the camp started and the empty slots got filled by the open sessions:

Screen Shot 2018-11-28 at 9.36.39   Screen Shot 2018-11-28 at 9.36.52

Key talk by Maria Lumiaho

Maria Lumiaho, Design Director at the Finnish airline company Finnair, was the first guest on stage. Her talk was mainly about how they built up design capabilities and an in-house design team of 90 designers in just a few years and shared some personal experiences like how she as a new employee had asked for a slackbot being created to translate all the acronyms that were used in the airline business.

marialumiahoPhoto: Silviu Guiman

Finnair has to constantly be on top of different cultures and cultural changes all over the world as the company is targeting so many markets with Helsinki as a connection point between the East and the West. She encouraged all of us to start reading Chinese newspapers and reminded us how customer insights come from “all corners of the organisation”, not just designers.

Slides from the talk can be found at:

https://www.slideshare.net/ServiceExperienceCamp/creating-next-level-flight-experiences-maria-lumiaho (video of the talk will follow).

 

Open Sessions

The first key talk was followed by a call-to-action for the open sessions. Anyone in the audience could come up to the stage and pitch their idea about a 1-hour session on any topic. These session topics were then divided into smaller spaces at the event location, Kalkscheune in Berlin, and participants could freely choose the ones they were interested in. The format of the session was free: open discussion, workshop, lecture or a mix of these.

I will share my insight from a few sessions in a separate blog post.

sxc line  sxc pitch

sxc board manuel . sxc board put

Photos: Silviu Guiman

Other key talks

More key talks were given throughout the camp days by:

 

  • Temi Adeniyi from Blinkist – Data driven intuition and taking hunches seriously (video of the talk will follow)

 

 

 

  • Jay Kaufmann from Zalando – Reimagining fashion and designing at scale (video of the talk will follow)

 

 

Panel discussion

The camp ended with a panel discussion and a wrap-up where the keynote speakers shared their thoughts on current topics in service design. What stuck for me was Hanna Kops’ comment on how important it is to give designers space to do their work. I personally see lack of “empty space” to allow for creativity to flourish as something that is often missing in design projects.

The panelists also pointed out the importance of storytelling: telling about the value you are creating so that users understand it and business people can tell it on when you are not there to justify the design decisions that were based on real user needs.

panelPhoto: Silviu Guiman

Wrap-up

The Service Experience Camp 2018 was wrapped up by the hosts with distribution of prizes and a short introduction to what each of them will be doing in the near future as this event was sadly the last Service Experience Camp.

All the key talks are likely to be shared on Service Design Berlin’s social media accounts so keeping an eye on those will pay off if you are keen to learn more. Most of the slides from the key talks and open sessions can already be found at:

https://www.slideshare.net/ServiceExperienceCamp (including slides from this and previous years’ camps)

and the official photos at:

https://www.facebook.com/pg/servicedesignberlin/photos/?tab=album&album_id=2142090329169408

Thanks for reading! Next up will be part 3 of my series “Designers share”.