World is changing faster than ever before. Businesses are facing more and more complex issues. Management models from the days of Industrial Revolution are not so useful in the fast-moving world of today. No businesses are safe from change as world is going digital. Think about Uber and Airbnb. We want more, when we want, how we want it. Current management tools are focused on value capture but we should be focusing more on value creation. There is a need for something new.
Design Thinking is a creative, logical tool that can facilitate innovation and transformation. Applying it to business problems empowers organizations and individuals to better understand their competitive and operational environment. It helps us to get back to the basics of human needs and human problems. Future business leaders need to be Design Thinkers. Design thinking teaches us how to bring intuition into the strategy process.
New skills are needs in the working life and therefore also education needs to change. We need skills as the ability to think creatively and critically, take initiative and work collaboratively for common goals. Design thinking offers enormous potential to improve the current educational system.
Our two-day course on Design Thinking led by Katja Tschimmel was based on the MINDSHAKE model Evolution 6, 2012 – 2016. Big part of Design Thinking is design doing and our course was exactly like that. We worked in small groups on the subject “Studying in Laurea”.
Presentation- group the Tortoises:
Working like this you get to know your team members and their working styles very well. Visualization was a big part and it helps with the idea creation process.
Opportunity mind map:
Experimentation- generating idea and concepts:
Service blueprint takes you through the physical elements and customer actions of your solution. Role play with Legos:
Storyboarding – communicating the new solution. Stay tuned for this one!
This course gave us a really good overview of the subject and in the coming months we will dig deeper into fascinating world of Service Design. Hopefully more people and organizations will realize the benefits of Design Thinking in everyday work. It can be used at the beginning of an idea or used to unlock hidden value in existing products and services. Design Thinking can take your thinking and business to the next level. Looking forward what the future holds for us!
Written by Jaana Valli
Mootee, Idris. 2013. Design Thinking for Strategic Innovation: What They Can’t Teach You at Business or Design School. Wiley.
Tschimmel, Katja. 2015. Research Report D-Think.