The first course in our exciting journey of Service Innovation and Design learning started with a deep dive into the world of Design Thinking. Our class has an interesting mix of different professional domains and backgrounds, which, as we learned from professor Katja Tschimmel, is a great foundation for a creative team.
…who believed in the power of collaboration
The two intense sprint days gave us an overview of what design thinking is and can be. During those days most of the learning was done in the form of practical teamwork. We were put into teams to find solutions to inclusion-related problems in workplaces. This is where we discovered what it was like to work intensively with other people, using Creative Thinking methods to find new ideas, doing mind mapping, brainstorming, and collecting data from real interviews. As teams, we first worked out solutions and chose one that we pitched to the others using storyboarding. During the class, we also saw the importance of warmups and wakeups and how they impact the atmosphere and create a safe, innovative space to work in.
…who stepped into the life of others
Design Thinking is a framework embracing empathy in design thoughts. Design serves people best when based on real needs. The way to get optimal results is to have end-users be part of the process, from start to finish. To gain a deeper understanding of the users, the designer needs to step into their life, feel their emotional state and get to know their circumstances and experiences. On our intense sprint days, we had the possibility to try this in practice as we planned and conducted interviews with our potential end-users and collected good insights on how to proceed with ideating.
…who found creativity all around
Professor Katja Tschimmel presented us with several ways to open our minds to creativity and think outside the box. We learned creativity is for all and can be found everywhere. It is a very comforting idea, that it is not just some supernatural gift, but a skill that can be practiced and improved. The Kelley brothers highlight the fact that the creative potential is a natural human ability that exists within us all, and if blocked, it can be released. They also point out that in order to gain your own creative confidence you have to believe in the ability to create change around you.
…who wasn’t afraid to try, as there’s a lesson in every failure
Working in an iterative way gives the best results. One of the most significant learning out-come for us has been the “fail fast, improve faster” -approach. The earlier you fail, the earlier you can learn from the failures and improve what needs fixing. The key-idea is not to give up, but to keep trying and let the failures guide you towards the right direction. Both Tim Brown and the Kelley brothers have brought up Edison’s invention of the lightbulb as a great example of the Design Thinking process. Edison understood the importance of teamwork, the needs of people, and saw the possibilities to learn from each iterative step, and then managed to combine this with a market opportunity and a viable business strategy.
The Design Thinking method and approach is for everybody, and it might just be the thing needed to find the right solution.
And this is not the end, the story has just begun.
Written by: Venla Knuutila & Marja Gorbinet
Brown, Tim (2008) Design Thinking. Harvard Business Review, June, 84-95. http://www.ideo.com/images/uploads/thoughts/IDEO_HBR_Design_Thinking.pdf (Links to an external site.)
Kelley, David. & Kelley, Tom. (2013) Creative Confidence: Unleashing the Creative Potential Within Us All. Crown Business. (http://www.creativeconfidence.com/ (Links to an external site.))
Kouprie, Merlijn & Visser, Froukje Sleeswijk. (2009) A framework for empathy in design: stepping into and out of the user’s life (Links to an external site.) in Journal of Engineering Design Vol. 20, No. 5, October 2009, 437–448
Tschimmel, Katja. (2022). Creativity, Design and Design Thinking - a human-centred ménage à trois for Innovation. In Perspectives on Design II: Research, Education and Practice II. “Serie in Design and Innovation”. Springer International Publishing. (in print)
Tschimmel, Katja (2021). Design Thinking course lectures, September 3–4 2021. Laurea University of Applied Sciences (online)