Service Innovation & Design
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Design Thinking and Business – the Yin and Yang !
In 1960, a MIT professor had found the fundamental mechanism of deterministic chaos, where one variable could have profound impact on the outcome of an entire system. This was the “butterfly effect”. This method was used in weather forecasting based on past and present data points. Similar, to what we are doing in business. Our…
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Sustainable Development Goals: this is the Service Design we need!
In middle September I took part at the Global Goals JAM Berlin, a 2-day series of small design sprints where attendees were asked to work on local challenges – co-created with local community and industries – related to one or more of the the UN’s Sustainable Development Goals. History pills – What are these Global…
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Data Gives Insights, Design Gives Solutions
The New Buzz Word “Data driven design” has become some what of a buzz word because data is considered to be the new oil. However, many companies struggle to figure out how to take advantage of data and so to speak “strike gold”. At the Service Design Network event: Data Driven Design, two companies K…
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What is Data-driven design?
Researching and understanding the user and their environment is the first, and arguably most important, stage in the service design process. Service design purists will insist on the usage of interviews, observation, shadowing, and other ethnographic research methods in order to acquire this understanding. These methods work well, but do they work when trying to…
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Design Thinking process activated!
I realized some time ago that service design is the key issue to improve and develop processes and customer satisfaction. After I found this definition and concept, it felt that different pieces found their places – I love developing customer experience and always try my best in understanding and identifying customer needs. I was thinking…
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Can we save the world by unblocking our creativity?
As the problems we are facing as humankind are getting more all-encompassing and complex, the need for human superpowers like empathy and creativity is ever increasing.
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Recipe for successful design process
Modern design thinking does not replace the traditional approach to design but rather adds a new layer. Today we think broader: anyone can learn to apply design thinking to any innovation challenge (Carlgren, Elmquist & Rauth 2014, p. 30). The imagination is the only limit since design thinking can be utilised to the traditional products…
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Sustainable future is based on design thinking
I experienced a small revolution in my mind when I participated the Design Thinking course held by Katja Tschimmel in Laurea 2019. It grew even bigger after reading the book Creative Confidence by Tom and David Kelley and the Design Thinking article by Tim Brown. In the end, I realized that attempts to make this…
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There’s a designer living within us all
As an opening to our degree program in Service innovation and design we had Design thinking -course. The blast-like opening of the studies got me really happy, as we got to start doing design tasks from day one. I have been a bit concerned how much creativity it takes to tackle all the design challenges…

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