My first touch with design thinking and why it was so difficult to write about it

Design Thinking workshop on September 7th 2019 at Laurea Leppävaara campus
Photo credits: Bento Haridas

The journey of writing this blog post

I have written this blog post so many times and felt so insecure and confused what to write about. The assignment for the Design Thinking course was to read couple of articles and books and reflect on your own learnings.

Over and over again, I have read my notes from our workshop days from September 2019, facilitated and lectured by Katja Tschimmel. I have also read her article “Design Thinking as an effective toolkit for innovation” and a book “Design Thinking for strategic innovation – What they can’t teach you at business or design school”. I have had good discussions with my colleagues, at work (you know who you are) and in the SID program.

I have familiarized myself with the different Design Thinking models and in general why and how design methods can be used creatively in solving any problems, regardless of the context. I have learned that it is a great tool to frame the problem and find the right problem to be solved. The variety of Design Thinking tools can be used by anyone, you don’t have to be a designer or creative person to use those tools.

In organizations, Design Thinking approach and tools work well in gathering people together across the organizational silos. Bringing people together regardless of the background and helping people to discuss and share thoughts in supporting and safe environment was one of the important things I noted down. I also learned that Design Thinking allows people to try different solutions, even if they do not know if this is the right one or right direction. Design Thinking accepts and encourages people to learn through making failures. The well known benefit of that in business world is that making failures quickly actually makes the development timeline shorter and that way cheaper.

Photo source: Design Thinking for strategic innovation – What they can’t teach you at business or design school, page 37.

Getting in touch with feelings is hard

Before the workshop, I knew some theory and benefits of Design Thinking. But only through the personal experience and quite many months of mental processing I have started to understand why it has been so difficult to write about Design Thinking. The playful methods and way of working together co-creatively was just so much fun. I actually felt something.

For many reasons, I have been used to just rely on my rational, logical and analytical thinking at work, working in a big corporate with big corporates in solving their challenges as a management consultant. But this approach touched and opened something in my heart and I could also use my ability to feel to solve the problem we worked with in the workshop.

People have natural need to be in connection with people, to work with people, feel that they are part of something. Especially in large organizations people can feel very lonely. Design Thinking brings people together and makes you feel you are part of something.

When organizations and people face changes, very often people feel fear of the coming change. Fear again makes people to fight or run away, or in a very difficult situation, paralyze. Organizations are in a constant change, and change happens fast. I feel that Design Thinking is powerful tool to address the change, to plan the changes together and go through the journey together. You will still need to make your research to understand the needs of your customers, make a business case for the change, you need to get people onboard to the change, you will need to find technological solutions, you need to figure out the operating model and design efficient processes. Design Thinking is a new perspective to add on. That’s why it makes so much sense in organizations to use design methods.

The power of of Design Thinking is definitely in the psychological side, among the many others such as giving tools for ordinary people in organizations to be creative and innovative and making organizations more human places to work in.

I will end this post by sending lots of hugs and kisses to everyone who reads this post! Let’s be brave and make organizations good places to work in ❤

23.1.2020 by Katriina Granlund

This adorable panda bear is not in any way related to the design thinking workshop. I was having lunch at Roots kitchen in the charming old Turku market hall one day, and they use these animal figures instead of regular numbers to bring the food to the correct table after order. Such a nice idea!

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