Category: Uncategorized

  • Motive based profiling in Service Design by Kuudes

    Juha-Pekka Ahvenainen, Markus Alavaikko We participated design breakfast arranged by Kuudes. According to their web pages Kuudes is Nordic insight, strategy and design agency. They have been doing motive based profiling of the customers for over ten years and they have published their latest studies last year. Kuudes has found eight different Finnish customer profiles…

  • Designing Business at OP – thoughts from an excursion visit

    I got the chance to participate in a company excursion visit to OP Financial Group organised by Ompeluseuran Palvelumuotoilijat. Ulla Jones, Design Culture Lead at OP was to give a presentation on and around the topic Business Design. What it is and how it was applied at OP. I was really looking forward to this…

  • School of startups: Behavior Design

    Juha-Pekka Ahvenainen I have been participating to school of startups organized by the Shortcut. The Shortcut is a non-profit organisation owned by Startup Foundation, and a sister organisation to Slush and Startup Sauna.  According to their website  Shortcut is a community driven organisation that promotes diversity as an engine for growth. They want to encourage…

  • Service is the new value. Most interesting case studies from SDN conference (2017)

    Service is the new value. Most interesting case studies from SDN conference (2017)

    Service design is creating a new mindset. After SDN Global Conference in Madrid and case studies of new services we can acknowledge that this specific approach to build organisations and their DNA and offer for customers is spreading the word. In this post I want to show most interesting cases from SDN conference to memorise…

  • Designer is an agent of change

    Disruptive Innovation Festival is an online festival of ideas that asks: what if we could redesign everything? The 2017 festival was organised in November but all the content is available online until 4th of January. So go and have a look during the Christmas holidays, there’s lots of interesting stuff! Capture from thinkdif instagram Design…

  • Inspired by SPACE10

    Who would have knew that Ikea is actually the coolest kid in town with their living lab Space10? I think Carla Cammilla Hjort’s keynote on Future Living Lab at Asuntomessut Digitalist –event was the most inspiring speech I’ve seen in a while. Ikea definitely is ahead of their game when is comes to design thinking,…

  • Design is an opportunity to differentiate from the competitors

    IxDa-meeting gathered interaction design community together to mingle and discuss under the theme: Being Different. In his keynote, Reaktor’s Design Director Timo Ilola gave three steps how to stand out as a brand: 1. Differentiate on all levels Brands should identify where a difference can be made and then use that knowledge in all levels.…

  • Empathy in Tech

    One of the so-called hot topics in design world is how to connect empathy and technology. Technology is often understood as something that is clinical and remote from the human emotions. The theme was discussed in Design Forum talk: Empathy and Technology that was organised by Design Forum Finland in the end of November. The…

  • Finland is a Forerunner in Service Design

    Service Design network Finland organised a post-conference event to discuss what were the most interesting topics in the actual SDN –conference that was organised in 2.-3.11 in Madrid. The aftermath about the conference was actually only a minor part of the event organised in Hellon office in Helsinki, but what was interesting was that attendees…

  • “Start with identity”, and other punchlines from Digitalist Design Forum 2017

    Designing holistic brand experiences was the leading theme in Digitalist Design Forum 2017 event that was organized in Helsinki 16th of November. I got a chance to listen three of the speakers; Andreas Rosenlew, Päivi Svens and Bart Ahsmann. But before going into the topic, let’s praise the event itself a little bit; I think…