Don’t worry if you are not familiar with the concept of design thinking, here you will get your first dose of design thinking vocabulary!
Before starting our Masters degree program in Service Innovation and Design, the concept of design thinking was vague and unclear also to us. Once the first Design Thinking Master class held by Katja Tschimmel begun, we quickly noticed that there is no universal definition of design and design thinking available in literature, and even professionals and researchers working in the field of design thinking have not been able to agree on single definition (Buchanan, R. 1996; Motee, I, 2013; Tschimmel, K., 2022). It also started to make sense why that is: With a single definition of design thinking, it is impossible to cover the diversity of ideas gathered under the label. Instead, it makes more sense to look for where and how the concept is used in different situations, both theoretical and practical, and what meaning is given to the concept (Johansson-Sköldberg, U., Woodilla, J., & Çetinkaya, M., 2013).
Since we learned that there are as many definitions as there are people involved in the field, and it is pretty easy to get confused with the terminology such as creativity, creative thinking or design, designerly thinking and design thinking. Our aim is to break the ice by getting familiar with these basic terminologies often used around the topic of Design Thinking.
Creativity is defined as a cognitive capacity to develop something new (Tschimmel, K. 2021). A person is recognized as creative when a large number of specialists endorse that his work has brought an important contribution to the field. Here, it is interesting to understand the difference between creativity and creative thinking, as the cognitive ability to deliberately and intentionally produce new ideas and targeted results is defined as creative thinking (Tschimmel, K. 2021).
Design is often associated with creativity, and even some researchers consider creativity as an essence and the heart of design. For a lay man, the whole idea of designing is either to create something new, or make existing objects, conditions, and services better and preferred ones. Designerly thinking links theory and practice from a design perspective, whereas, in design thinking the design practice and competence are used beyond the design context, and most importantly the people involved in the process does not necessarily have scholarly background in design (Johansson-Sköldberg, U., Woodilla, J., & Çetinkaya, M., 2013). In simple words, It can be said that design thinking is a simplified version of designerly thinking.
This is only a tip of the iceberg when it comes to the topic of Design Thinking, however, it’s a good place to start our learning journey, and you should join us!
Written by Usman Sheikh and Hanna Valkonen, SID MBA Students
Johansson-Sköldberg, U., Woodilla, J., & Çetinkaya, M. (2013). Design thinking: Past, present, and possible futures. Creativity and Innovation Management, 22(2), 121-146. https://doi.org/10.1111/caim.12023
Motee, I (2013). Design Thinking for Strategic Innovation: What They Can’t Teach You at Business or Design School.
Tschimmel, K. (2021). Creativity, Design and Design Thinking – A Human-Centred ménage à trois for Innovation. In Perspectives on Design II. Ed. Springer “Serie in Design and Innovation.” DOI: 10.1007/978-3-030-79879-6
Tschimmel, K. (2022). Design vs Design Thinking. In Creativity and Innovation Affairs. (in process). Available only for SID students at Laurea University.