Tag: Service Innovation and Design
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Unleashing your creativity – find your inner child
The myth about creativity The common misconception about creativity is that only some people are (or can be) creative. This is a myth and simply not true; everybody can be creative. Look at children! They have endless creativity and fun, why don’t we as adults? So, the question is, how do we get it back? As…
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Breaking the ice on Design and Design Thinking
Don’t worry if you are not familiar with the concept of design thinking, here you will get your first dose of design thinking vocabulary! Before starting our Masters degree program in Service Innovation and Design, the concept of design thinking was vague and unclear also to us. Once the first Design Thinking Master class held…
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Empathy in focus: Design Thinking during disruption
Today, the uncertainty around us is overwhelming. The world is saturated with Volatility, Uncertainty, Complexity and Ambiguity (VUCA). However, we need to manage our daily lives, improve, create, and deliver. Design Thinking (DT) methods provide us with a chain of systematic approaches to tackle the novel beast head-on and conquer. The DT process takes us…
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Why do we need empathy in the design process and how to gain it?
Introduction to empathy Most of us can probably recall products or services where it is clear that usability has been so far off from the priority list that the product/service is unreasonably difficult or even impossible to use. What is needed that these above-mentioned mishaps can be avoided and services and products designed are actually…
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Users as Co-designers in Public Services
Too often the approach in the development of public services has been “This system has now been built for you, welcome, please use it”. Lately it has become obvious that to make services sustainable and attractive, this has to be changed. Hence, service design is increasingly applied also in the development of public services. In…


