Tag: service design
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Engaging stakeholders in the designing of a service: a case study in the B2B service context
Author: Adeyanju Alade. Email: aladeyanju@yahoo.com The background of this master’s degree thesis was from a Tekes funded project named “Service Innovation through Strategic Stakeholder Integration” (SISSI). SISSI is a joint project undertaken by Laurea University of Applied Sciences in cooperation with Hanken School of Economics, Finland. In addition, there are two case companies as main…
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Why should you participate in the next Global Service Jam?
Read carefully the content below and check with your own eyes “Why you should participate in the next Global Service Jam” and if you have participated before, please let’s us know your experience and/or comment what you think about my experience afterwards. Global Service Jam The idea of the Global Service Jam is to create in 48…
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Service Design Breakfast #7, Reima Rönnholm, Palmu Inc.
Figure 1. How to Fail in Service Design, Palmu 2012 The last Service Design Breakfast was not about digital design, but more human-centric services. Reima Rönnholm started his presentation by asking everyone if they have already failed in anything this week or this day. Failing isn’t really fun, but what can we learn from failing? Reima quoted…
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Service Design Breakfast: Integration of Service Design and Elearning
by Juho Hyvärinen Thursday 29 November Facebook alerted me that I had enrolled for the Service Design Breakfast at Otaniemi. So, it was time to print out the tickets and head for the Aalto University, formerly known as TKK campus at Espoo. I arrived at Aalto University’s Start Up Sauna and after a freebie breakfast it…
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IN PLANNING: A joint research project to create strategic partnership network
by Päivi J. Tossavainen The growth of service business is projected to continue in EU. This trend touches all organizations. It also provides opportunities for Laurea, while systematic research and disciplined new business practices are sought in the field of service innovation and service design. Traditionally European research on service has been strong. Thus, a…
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Toolbox for growth and innovation – the outcome-driven innovation process
The author challenges traditional ways of gathering information for innovation in products and services. In this book, Ulwick introduces an outcome-driven innovation process, which he presents as new and productive. The book has a refreshing point of view on customer involvement and distribution of work between customers and experts. It is important to know precisely…
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Book review: New Service Development and Innovation in the New Economy
“New service development: the process from idea to launch of a new service” “New service development is a modification of current services and or adaptation of the service that is already offered in another geographical market.” (Edvardsson, Gustafsson, Johnson, Sanden 2000). Why is new service development so important?…

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