Tag: service design
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IN PLANNING: A joint research project to create strategic partnership network
by Päivi J. Tossavainen The growth of service business is projected to continue in EU. This trend touches all organizations. It also provides opportunities for Laurea, while systematic research and disciplined new business practices are sought in the field of service innovation and service design. Traditionally European research on service has been strong. Thus, a…
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Toolbox for growth and innovation – the outcome-driven innovation process
The author challenges traditional ways of gathering information for innovation in products and services. In this book, Ulwick introduces an outcome-driven innovation process, which he presents as new and productive. The book has a refreshing point of view on customer involvement and distribution of work between customers and experts. It is important to know precisely…
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Book review: New Service Development and Innovation in the New Economy
“New service development: the process from idea to launch of a new service” “New service development is a modification of current services and or adaptation of the service that is already offered in another geographical market.” (Edvardsson, Gustafsson, Johnson, Sanden 2000). Why is new service development so important?…
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A Sneak Peek into Palmu Inc. Society
The Palmu Society Service Design Seminar was held on the 13th of November at the Korjaamo Culture Factory in Helsinki. The event was a closed seminar for Palmu Inc.’s clients and their clients. Event organiser Palmu Inc. is a Finnish service design based organisation. Here’s how they define themselves: Palmu Inc. is the fastest growing service…
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Brand together – Book review
“Brand Together – How co-creation generates innovation and re-energizes brands” Nicholas Ind, Charles Trevail and Clare Fuller Have you ever listened to two women talking about brands? Sounds too trivial? Well, this conversation is different… Such important first impression, and we are not judging the book by its cover Tatjana: For me, brand is a…
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Design Meets Business
Posted by Juho Hyvärinen I had an honor to participate in a design seminar in Helsinki City Hall on Thursday 18.11. Although having lived my whole life in Helsinki I think this was the first time I actually visited the city hall inside. The surroundings were grand and in my opinion proper setting for afternoon…
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Book Review: New Service Development: Creating Memorable Experiences (Fitzsimmons J.A. & Fitzsimmons M.J., 2000, Thousand Oak, Sage)
I pass by specialized coffee shop daily when going to lunch. Well, I don’t just pass by. It is the place for me to enjoy quality coffee, good service and relax before heading back to the office. It is my sanctuary which I have managed to fit to my daily routines. It just has something…

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