Figure 1. How to Fail in Service Design, Palmu 2012
The last Service Design Breakfast was not about digital design, but more human-centric services. Reima Rönnholm started his presentation by asking everyone if they have already failed in anything this week or this day. Failing isn’t really fun, but what can we learn from failing? Reima quoted Steve Blank saying that no business plan survives first contact with a customer. Making mistakes is inevitable and the key is how to do it successfully.
The first successful example of designing a service was service design process of Helsinki Airport. Making the most painful points a pleasant experience and suggesting it to customers as a service, not something they are forced to use. What really make any service are processes, people and customers. Places and materials are always there, but the service is not unless there are people using it. You have to do lots of modeling to make an intangible service concrete. You have to try and make errors to see how to make things work.
In the sixth Service Design Breakfast on 28th of November 2012, Jouni Tuominiemi, HiQ, started with a long introduction about his company and about his background. Later on he opened up E-learning topic. He pointed out that nowadays the traditional view about e-learning has changed. It is not anymore virtual classroom sessions but it also covers interactive study materials, social media and done in physical classroom and in help of tutor / instructor. He told that e-learning as a term is an old fashion way of naming things, and it should be used as such due to fact of video contents or social media interactions. He opened the abbreviation LMS, telling that nowadays whole e-learning systems are integrated together under Learning Management Systems, which supposed to be a central management unit.
In the 4th Service Design Breakfast talk on 31st of October, 2012 Janne Toivola from Futurice presented the concept of “Validated Design”. Janne is an experienced service designer and analyst having a focus on digital analysis and usability.
3rd service breakfast happened on 17th of October, 2012. Karri-Pekka Laakso was the speaker from Reaktor. He tried to convince people that “no guesswork is needed”. After quite long introduction of himself, he advertised Reactor in a way that it is a company that develops systems to makes someone’s work easier, more efficient and more meaningful.
The whole talk was focused on how to succeed in doing systematical good design. Karri said: “We don’t need to be lucky or divinely inspired; we just need to do the right things”. Continue reading →
Thousands and thousands of new digital services are developed each day, by well-known design agencies, by new start-ups as well as by individual designers or developers in different organizations, projects and associations. Everyone on these aims to design services that are “easy to use”, “attractive” and “appealing”. However, it is rare to have a comprehensive understanding on how to actually do that in practise. Designing for the Digital Age:How to create human-centered products and services byKim Goodwin provides concrete guidance and instructions on those ”how to” questions, for running the design process, for designing successful services, for finding ways to deliver great user experiences and to minimise risks of driving customers crazy with complicated, confusing technology.