Design now – a day of discussion on the future of design
Harald Herlin learning centre, Otaniemi, Espoo
The day packed with talks and discussions was all about defining what design is going to be in the future.
We heard an inspirational speech from Anna Valtonen (Vice President for Art and Creative Practices, Aalto Uni, FI). Valtonen raised questions about design shaping the future as well as renewing the society. In the future we need to have various viewpoints, not just follow our own individual paths as designers. We are also going to need new ways of viewing phenomena. Valtonen’s message is that designers are advocates for the unmeasurable: designers have the means to make the invisible visible and tangible. The world is changing and we (designers) need to keep up with the change.
Kalevi “Eetu” Ekman (Design Factory Director & PDP Professor, FI) reminded us in his videotalk that design is always there: it is done either consciously or unconsciously. Ekman underlined that a trained designer can change things dramatically. As an example he named industrial companies that have a lot of engineers working for them. A skilled designer can make a huge impact on thinking in such companies.