Tag Archive | Futures thinking

Foresight is part of Service Innovations

In today’s organization’s strategic or service development projects you hardly hear a word about foresight or futures research. If you do, you are probably dealing with professionals of the field. Typical scene in developing services or company strategies is that we tend to make our decisions based on current normative knowledge – and perhaps worse, with consensus driven mindset. We use too often “I know/I feel” -tool in critical points where instead we should useresearch material and insights about the topic in question. Organizations seem to lack knowledge on how to use foresight as part of development process. It is a powerful tool when used systematically, and when used efficiently it can give you the possibility to spot and develop new business innovations before competitors.

working_together

Foresight vs. Service Design process

Continue reading

Service Design meets Futures thinking # 3

A research based series of posts discussing the statement “Futures Research supports the Service Design process in multiple ways and throughout the whole process” by Minna Koskelo and Anu K. Nousiainen.

Part #3: The Process Perspective

Our two previous blog entries have been summarizing the purpose of our study and the main findings including the synergies of service design and futures thinking, thus why it is beneficial for the two disciplines utilize approach and methods from one another and learn from each other. This third post introduces Service Design Process that is enhanced by futures thinking. Additionally we illustrate how service design thinking benefits foresight process.

The big picture: Becoming a human-centric innovative trendsetter

Continue reading

Service Design meets Futures Thinking #2

A research based series of posts discussing the statement “Futures Research supports the Service Design process in multiple ways and throughout the whole process” by Minna Koskelo and Anu K. Nousiainen.

Part #2: Synergistic Principles of Service Design and Futures Research

We start our second blog post with where we left you in the first opening part of the series:

“Service Design and Futures Research ensure sustainable business, because they provide tools and processes for innovation through effective visual and anticipatory stories by means of co-creative research methods and iterative processes that nurture the unthinkable.”

We identified lots of synergies between the two disciplines as well as many areas where the fields supplement each other. While investigating selected literature and talking with experts, we faced also very similar vocabulary when discussing about the approach, principles, processes and tools of both Service Design and Futures Research. We created a table along the way to record our findings (see below). This blog post starts to unwrap the principles of Service Design and Futures Research which both aim at better futures and better business success. Continue reading

Service Design meets Futures Thinking – IN ACTION

Before our 2nd blog post for the series of Service Design meets Futures Thinking, we have a special news for you !

The first test environment for combining Futures Thinking with Design Thinking takes place in Helsinki in two weeks ! This is an invitation to all design thinkers, futures thinkers, strategic minds and innovative leaders to take part in the day on Friday 9th November at the heart of Helsinki, Finland – The World Design Capital 2012.

LaFutura is here ! Continue reading

Service Design meets Futures Thinking

A series of posts discussing the statement “Futures Research supports the Service Design process in multiple ways and throughout the whole process”. Part #1: Conclusions based on the first round of literature review
by Minna Koskelo and Anu K. Nousiainen.

This is the first post by the authors regarding the “Service Design meets Futures Thinking” research that they have conducted in summer 2012.

During our Master’s Degree studies of Service Design and Innovation at Laurea University of Applied Sciences we noticed that Futures Research was lightly covered in the literature of (Service) Design Thinking and related practices. Since both of us have a professional background in Strategic Foresight in the private sector we knew that Futures Research can be utilized especially for innovation and for identifying new business opportunities. Therefore, we decided to investigate the topic and our assumption in order to explain how these fields can benefit and supplement one another. Continue reading