Tag Archive | education

Design Thinking For Management Education

“What’s in for me?”, the manager asks.

“Anything”, we answered. “It depends on how we find it”.

Figure 1: Photo by Gabriel Sollmann / Unsplash

In terms of developing or dealing with the new in increasingly complex interdependencies and the capability to integrate various perspectives in the decision-making process, Design Thinking (DT) implies the potential to become a great asset for any organization. With its universal usability, DT has the power to become a key innovation driver. Katja Tschimmel (2021) concludes “that organizations should concentrate their innovation strategies and practices on creativity and design-based methods and their mindset.”

Changing awareness

However, this requires a mindset accordingly to resonate within the yet established traditional business development concepts, which are, according to Tschimmel (2021), based on rational problem-solving techniques. Not only that thinking besides the beaten path is simply difficult for anyone, Mauro Porcini in Kelley & Kelly (2013) goes even further and defines the very beginning of the journey as “pure denial”, culminating in the proposition that “we’re not creative”.

Relocating mindset

To push this thinking laterally, as De Bono (1994) describes it 30 years ago, a new way of management education is being in the need. Educators within this field, like Martin Parker (2018) question the traditional business education agenda and demand a critical view on how the ethos is being conveyed. Referring to his thoughts, educational research projects like the D-think project of Tschimmel & Santos (2018) can be observed already. It is on the design thinking approaches to relocate positions on how management could act alternatively in order to conduct change.

Figure 2: Photo by Maria Thalassinou on Unsplash

Within this context, project-based teaching & learning is the most effective pedagogical framework for both teachers and students to develop new perceptions and values in a collaborative approach in DT institutes (Tschimmel, Katja. (2011)).

Educating creative confidence

One such session was held online in DT course as part of Service Innovation & Design program at Laurea, where, lecturer Katja Tschimmel took us through the DT process with 7 key principles; a communal methodology involving many stakeholders (Collaboration), leading to build-up a user’s prospective (Human Centeredness/Empathy), which is iteratively investigated (Experimentation) to find out all possible outcomes (Divergence) and shaping to form/images  (Visualization/Prototyping) considering wider context and environment (Holistic Approach) in a creative process.  We were introduced with a practical exercise to the more elaborative Design Thinking model from Mindshake (as below).

Figure 3: E.62 Design Thinking Model by Mindshake

In search for answer that how design experts assist their students to evolve the capacity of design thinking, researchers discovered multiple levels of creative knowledge, which can be attained by design thinking education, evolving to a potential, termed as “Creative Confidence” (Rauth et al. 2010). Kelley & Kelley (2013) advocate to consider the social ecology in a group setting in reference to foster this creative confidence. Deferring judgement for example, among other guidelines, is vital.

Further thoughts

In summary and in reviewing the masterclass, the management education of future “innovation agents” (Tschimmel 2021) needs more than knowledge about the tools. By adding and exploring components of group psychology, facilitating dynamics or such, can leverage the full potential.

Figure 4: Photo by Stefan C. Asafti on Unsplash

Written by Ahmad Arslan & Manuel Schaumann, SID MBA Students at Laurea University of Applied Sciences

References

  • De Bono, E. (1994). De Bono’s Thinking Course
  • Kelley, D. & Kelley, T. (2013). Creative Confidence: Unleashing the Creative Potential Within Us All
  • Parker, M. (2018). Why we should bulldoze the business school. The Guardian, [Online]. Available at: https://www.theguardian.com/news/2018/apr/27/bulldoze-the-business-school [Accessed September 2021]
  • Rauth, I., Köppen, E., Jobst, B., Meinel, C. (2010). Design Thinking: An Educational Model towards Creative Confidence.
  • Tschimmel, K. (2021). Creativity, Design and Design Thinking – A Human-Centred ménage à trois for Innovation.
  • Tschimmel, K., Santos, J. (2018). Design Thinking applied to the Redesign of Business Education. In Proceedings of the XXIX ISPIM Innovation Conference, The Name of the Game. Stockholm.
  • Tschimmel, K. (2011). Design as a Perception-in-Action Process. 10.1007/978-0-85729-224-7_29.

Can Design Thinking help you write better course assignments and finish them quicker?

The looming sense of anxiety passes through me when I think of a course assignment that needs to be written. I have never seen myself as much of a writer and have always struggled to match the needed quota of words. Could Design Thinking help in finding a better way to approach course assignments so that they would not be as stressful and onerous?

The focus of a course assignment is to understand the studied topic better, to learn new things and familiarise oneself with the topic at hand. Also, one consistent characteristic of an assignment is they have a deadline the writer should honor. Since Design Thinking projects are time-constrained and it is specifically that restriction that enables the ideas to flourish in actual world and the project member to sustain a high level of creative energy (Brown 2009: 21), could one adapt the process of design thinking to a writing task to make it more constructed and not prone to its usual pitfalls, such as delays and procrastinating?

Mindshake’s Evolution 6²

Mindshake’s Innovation and Design Thinking Model Evolution.6² is a model developed by Katja Tschimmel (2018). The model introduces Design Thinking process in a practical way by combining it with a selection of DT tools. The tools encompass the diverging (<—>) and converging (>—<) nature of a DT process and aid the design thinker to keep their course throughout the process.

Evolution 6² Design Thinking Model

Are Evolution 6² tools helpful when writing course assignments?

Generally, Design Thinking projects can be divided into three overlapping phases of inspiration, ideation and implementation (Brown 2009: 16). In Evolution 6², the DT process is divided into six phases:

  1. Emergence (E1)
  2. Empathy (E2)
  3. Experimentation (E3)
  4. Elaboration (E4)
  5. Exposition (E5)
  6. Extension (E6)

For a short writing assignment, such as this blog post, going through all the parts of the E.6² might be rather excessive. For a more complex piece of work, like a Master’s thesis, the method would be more suitable, since thesis writing process in itself requires the writer to validate a certain research question and the process through which it will be examined.

Out of the tools found in E.6², the easiest choices for the inspiration phase (equivalent to E1 and E2) that provides for the topic of the assignment would be opportunity mind map (<—>) and intent statement (>—<). Even though E.6² provides printable templates for the tools, often one can substitute a larger A3 template for a simple postcard-sized sticky note that outlines for example the intent statement for a short assignment.

For a writing assignment, the ideation phase (equivalent to E3 and E4) presents as a rather straightforward one: in order to finish the first version, one must write. Of course depending on the time available for completing the assignment, one could write short pieces of text (<—>) and then choose out of those the one that seems to work out the best (>—<). However, if faced with time-constraints, it is unlikely that writer produced multiple different pieces and instead, would focus on iterating versions of the text at hand.

To jumpstart the, at least for me dreadful, writing process, I chose to try out a tool called The Most Dangerous Writing App that I found out about after reading a blog post by writing teacher Kimmo Svinhufvud (in Finnish). The idea of the app is to force the user to write at least something for a set amount of time, since the moment the user stops typing, the text starts to blur, and after 5 seconds completely disappear. For the purpose of testing the tool in writing of this blog post, I chose a 5-minute timer. While the moments of fumbling with words that caused the text to start to blur induced some moderate feelings of panic and strings of lkjsdhfglksdjfhlgkj in between more understandable sentences, I was able to produce text worth of 169 words in the set time of 5 minutes. Although not usable without editing, the amount of text produced in such a short time accompanied by the easiness of continuing to write after the first words spelled out was eye-opening.

For short written assignments, the implementation phase (equivalent to E5 and E6) seems a little bit out of place: oftentimes the only audience of a written assignment, besides the writer, is the instructor or lecturer reviewing the said work. Should the assignment be presented in a presentation format, the visualisation tools (>—<) in E5 can be helpful. If the course implemented feedback from other students through a peer-review, one could fill out the feedback map (>—<) with the received comments and improve the work further. This could be especially helpful in a longer project, such as in thesis work.

But design thinking is a collaborative process!

Since written course assignments are often a fundamentally personal endeavour and, unlike standard design thinking projects, not produced in teams, one can question whether it is feasible to apply a design thinking model to course assignments that do not include group work. Still, the course assignment process could be started in class by first brainstorming in private and then discussing ideas with one’s classmates to provide feedback. After that, the assignment itself could be finished at home so that it would accurately demonstrate each student’s personal and unique understanding of the topic and author’s academic capabilities.

Written by Suvi Valsta

References:

Brown, T. 2009. Change by Design. Harper Business.
Tschimmel, K. (2012). Design Thinking as an effective Toolkit for Innovation. In: Proceedings of the XXIII ISPIM Conference: Action for Innovation: Innovating from Experience. Barcelona.
Tschimmel, K. 2018. Evolution 6² Toolkit: An E-handbook for Practical Design Thinking for Innovation. Mindshake.
Tschimmel, K. 2019. Design Thinking course lectures, September 6–7 2019. Laurea University of Applied Sciences. Espoo, Finland.

Links:

Mindshake: Evolution 6² Official Website

 

A story about Swiss Mountains, Children and the Need for Design Thinking in Education

I would like to tell you a story about my younger son. He just turned five years old a week ago and has an older broder who will turn seven at the end of this month. From time to time during summer time I just so sleep outside in a tent with them. Because of the summer sun, the tent sometimes heats up to more than 35 degrees Celsius. Stepping into the tent in the evening my younger son realized that it is much warmer in the upper part of the tent then in the lower part. IMG_0052Telling me about his recognition I proudly explained the physical law about warm air going up and cold air remaining low to my five year old. So far so good, I felt good being able to teach my son such a fundamental physical law at the age of five. Some weeks later, I went on a three day hiking tour with my sons in the Swiss mountains and we hiked up to 2`800 meters above the sea. There we found ourselves in the middle of snow and ice and my sons were glad I had some warm jackets for them in my backpack. Three months later by chance my son asked me: “Mom, why is it colder up in the mountain even we come closer to the sun by going up? And anyway, you told me that warm air is going up!” I now skip my no so well prepared answer…

And how is this story related to Design Thinking?

I am sure by now you wonder why I am telling this storyIMG_0053.PNG and how it is related to design thinking. It`s simple, imaging my son would have packed his backpack by himself with the knowledge he had due to the tent experience and the physical law I taught him. He might have ended up on top of the mountain as an icicle in his bathers!

I am afraid to say, that according to the book of Idris Mootee “Design Thinking for strategic innovation” (2013) that’s exactly where (big) companies are heading to because of their leading managers. Idris Mootee does not say that they will be hiking in the mountain but she points out that they will get stuck and frozen and will not be able to keep up with this fast changing world, which is throwing many wicked problems into their face. “Given the speed of change today, extrapolating from the past could lead companies down a dangerous path,” says Idris Mootee (2013; 54) – because “new challenges have no history” she adds.

The Need for Design Thinking in Education

In her book, Idris Mootee states that future IMG_0054.PNGmanagers should focus on value creation more then on value capture. She explains that until now management education theories and tools focus on value-capturing efforts and reveals in an impressive way why design thinking is exactly what future managers should learn so they can lead companies into the future in a new and creative manner so they can face the wicked problems coming.

Good news! I am happy to tell you that several Design Thinking researchers have already started to think about how Design Thinking could be integrated into education:

So let’s do it!!

The author Mirjam Pfenninger is a SID student & Research Associate at Zurich University of Applied Sciences – Institute of Facility Mangement. She is strongly convinced that Design Thinking should be applied to teaching at ZHAW and all over the world.

At the Footprints of Nobel Winners – Cambridge Venture Camp 2017

Hello,

We are three Master´s Degree students from Laurea Tikkurila where we are studying in a program called “Future Studies and Customer Oriented Services”. Last autumn we participated in a course ”Digitaalisen palvelun käyttäjäkeskeinen suunnittelu” and there we started to develop a business idea for a digital application called ”Big Steps for Little People”, and with that idea we won WeLive -designing competition early 2017. After that our teacher encouraged us to apply to Cambridge Venture Camp 2017 with our business idea. Cambridge Venture Camp is an international entrepreneurship boost camp by Laurea Entrepreneurship Society, LaureaES. We sent in our application and received invitation to be interviewed. We heard afterwards that LaureaES had received about 50 ideas/applications and only 8 of them were chosen to participate the camp. Guess what? We were one of them!

So that was a start of an interesting and motivating journey to learn about entrepreneurship and developing our business idea further. First there was a Finnish week at the end of March in Leppävaara campus which included lectures of pitching, team building, MVP (minimum viable product), external funding and finance. Week also included different kind of workshops for example regarding value proposition canvas. We also got to visit Microsoft Flux, where we had our first pitching competition. In our team it was Katri, who lost in lottery. Just kidding, Katri is a great speaker and for that reason she presented our idea.

The highlight of the Cambridge Venture Camp 2017 was the Cambridge week, that was organized during 9.-13.4.2017 in Cambridge. At the same time as we were there, Laurea´s BIB Bootcamp participants were also there. We had partly the same program with them. We stayed at Downing College in Cambridge University. Week included lectures from local professors and Finnish lecturers as well.

During the week we learned about Cambridge ecosystem, market research, marketing and business design, valuation, creating prototypes, funding possibilities for startups, lean business model canvas and also more about pitching skills. We had many workshops and we learned to use different kind of service design tools. During the whole week we developed our business idea further with help of all this. Days were very intensive and required 100 % attention the whole time. This was a great hands on way to learn basics about entrepreneurship and business idea development in a short time. All the lecturers were great and very professional. We also got realistic feedback about our business idea from lecturers and from other participants as well.

Trinity

Trinity College. Photo: Katri Rantanen.

But it was not just hard work and studying! On Tuesday evening we had a fine dining dinner at Trinity College (picture above) with all the LaureaEs and BIB participants and also some Cambridge professors joined us. Trinity College is a very rich and highly appreciated campus. They have 32 Nobel winners and for example Prince Charles has studied there. Dinner tasted excellent and we had many interesting conversations during the evening with other participants. After dinner we had an after party in Vodka Revolution Bar. On Wednesday we went all together punting on the River Cam (picture below). Luckily it was a great weather and we had some sparkling and strawberries with us. Yam! We also had some free time in the evening to see the beautiful city and do some shopping. It is easy just to walk around in the city because distances are short. We recommend Cambridge to all, it will make you feel very intelligent (or not).

Punting.jpg

Punting on River Cam. Photo: Katri Rantanen.

During the whole Cambridge Venture Camp 2017, we had great atmosphere and team spirit. LaureaES did an excellent job organizing everything and making sure that we could focus on the essential – learning and development. Did you know that they do all this on their free time?

In overall this was a once in a lifetime experience. We encourage everyone to apply to next Cambridge Venture Camp with your own business ideas, in case you are interested in entrepreneurship or just learning more. As Isaac Newton, one of Cambridge University´s famous alumni said “What we know is a drop, what we don’t know is an ocean.”

Mervi Kleimola, Katri Rantanen and Niina Rinkinen

#CVC17 #WeLoveBusiness #LaureaES

http://www.laureaes.fi/en/home/

https://www.cam.ac.uk/

https://www.downing-conferences-cambridge.co.uk/

Will Design Thinking disrupt Education?

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VIDEO Desktop walkthrough prototype

Chances are if you didn’t go to design school (or don’t have a career in design) you believe you have absolutely no clue what Design Thinking is.

But when one starts analysing how they create solutions, they are likely to recognise similarities with this now superpop method. Innovation by Design Thinking follows patterns similar to other traditional methods, however guided by human-centric principles rather than business & technology requirements. Katja Tschimmel (2015) describes it as a way of transforming and innovating through human-centric approach. In other words, creative thinking with people in mind that leads to actually meaningful solutions.

Doing is the new Teaching

During 2 intensive days we had guests from Portugal, Katja Tschimmel and Mariana Valença, lecture the Design Thinking masters course at Laurea SID. What stood out for me was their way of lecturing. They digested all those years of extensive research into easy-to-grasp exercises and a useful set of slides overviewing everything Design Thinking. It was interactive and inspiring rather than exhaustive. Quickly the lecture became practical with quizzes, ultimately becoming a workshop following one of the models presented, Evolution 6.

I’m more interested in observing how Design Thinking can change the way we teach/learn anything at schools in general. While performing the exercises myself I recognised at least 4 design thinking principles applied to the teaching&learning environment, described by Tschimmel in the latest Research Report D-Think.

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Learning Design thinking – did I do it right?

kuva1

Katja and Mariana, our inspiring lecturers

That was my main concern during the Design Thinking course. Katja Tschimmel and Mariana Valença familiarized us with practical Design Thinking. Katja gave us introduction to design thinking, its background, literature and visual models for design thinking process. We familiarized ourselves better with The Mindshake Design thinking model: Evolution 62. The two days of studying were full of inspiring activities to get to know Evolution 62 -model in action.

kuva2

stevton.com

For some reason I had difficulties letting go of my result-oriented mind-set to complete the activities. I tried to convince myself to focus on simply learning the tools and getting to know my new classmates. But still having the “right” answers to exercises and following the given instructions precisely were my main concerns. It was frustrating and energy-consuming. My goal to have the right answers was preventing me from actually embracing the full meaning of Design Thinking. Because Design thinking is neither art nor science nor religion, it is the capacity, ultimately, for integrative thinking. Design thinkers need to have a holistic view of the problem (Brown), as in this case the holistic view of Design Thinking instead of predicting the answers.

It must had been frustrating also for my group member to have me continuously question what were we actually ideating during the Evolution 62 process. Tim Brown emphasizes that in Design thinking, failure is totally acceptable as long as it happens early and becomes a source of learning. Well, at least I got half of the failure right. After the study days I felt I had failed trying to be a design thinker but when I read more, my failure became a source of learning. Brown wrote that behaviour is never wrong or right but it is always meaningful. He of course refers to people´s behaviour when observed for insights. But I decided to use this on my own behaviour analysis. What if my result-focused way of learning was actually a coping mechanism to deal with the new situation? I have no graphic skills and as visualizing is key elements in Design thinking, this was a big source of uncertainty. And as Design Thinking is a new field for me, I needed to follow the given instructions precisely to stay on board.

Dealing with incomplete information, with the unpredictable, and with ambiguous situations, requires designers to feel comfortable with uncertainty. (D-think) This is a goal I need to keep working for, but luckily Brown wrote something that gave me hope. Don´t ask “what?” ask “why?” Asking “why?” is an opportunity to reframe a problem, redefine the constraints and open the field to a more innovative answer. (Brown) This made me realize that I was actually doing the right thing by questioning our group work, but I was asking the wrong question. In terms of learning and design thinking I should had been asking “why?” to have the answer to convince me for my worry of us heading toward the wrong result and to grasp a more holistic view of the process.

So to answer my question from the beginning – I almost did it right!

Written by
Aino Saari

Service Innovation and Design MBA Student

Sources
Brown, Tim 2009. Change by design: how design thinking can transform organizations and inspire innovation. New York: HarperCollins Publishers.
Tschimmel, Katja; Santos, Joana; Loyens, Dirk; Jacinto, Alexandre; Monteiro, Rute & Valenca, Mariana 2015. Research Report D-Thinkhttp://blog.mindshake.pt/category/research/

Playfull innovation

Play has evolved as an advantageous and necessary aspect of behaviour. Why is it then that we so often leave it on other side of the office door? (Michlewski & Buchanan, 2016)

playground

The power of Design Thinking

Design Thinking is as a creative way of thinking which leads to transformation and evolution of new forms of living and to new ways of managing business. Designers not only develop innovative solutions by working in teams with colleagues and partners, but also in collaboration with the final users.

Its visual tools (drawing, sketching, mapping, prototyping, brainstorm, etc) help professionals to identify, visualize, solve problems and preview problems in innovative ways. Enable designer inquire about a future situation or solution to a problem and transform unrealized ideas into something to build on and to discuss with colleagues, final customers and other stakeholders.

Design Thinking characteristics are analytical and emphatic, rational and emotional, methodical and intuitive, oriented by plans and constraints, but spontaneous.

Models

Several process models have been presented. The criteria used to choose the more appropriate model include the characteristics of the task, its context, the number and composition of the team and its dynamic and the available time for the innovation process.

Some examples are: IDEO’s 3 I and HCD Models; Model of the Hasso-Plattner Institute; 4 D or Double Diamond Model of the British Council; Service Design Thinking (SDT) Model; Evolution 6² Model.

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The Course for Human-Centered Design: How Might We Enable More Young People to Become Social Entrepreneurs?

The Course for Human-Centered Design (provided by Ideo.org and +Acumen) is a seven-week curriculum, which introduces the concepts of human-centered design and how this approach can be used to create innovative, effective, and sustainable solutions for social change.  This course has been developed to educate those, who are brand new to human-centered design. No prior experience is required. However, I would recommend this course for anyone looking to improve their human-centered design skills.

What is Human-Centered Design? 

Human-Centered Design (HCD) is a creative approach to solve any kind of problem. The process starts with the people for whom the solution is designed; and ends with e.g. new product or service that is tailor-made to suit these people’s needs. HCD is all about building a deep empathy with the people’s needs and motivations, generating a lot of ideas, creating prototypes, sharing the ideas and solutions with the people; and eventually taking the new innovative solution out in the world. Please see the below video describing the concept of HCD.

Our team and design challenge

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The Finnish Service Alliance: a new collaborative community for service scholars and practitioners

The constitutive meeting of The Finnish Service Alliance (FSA) brought 180 service researchers and business professionals from all over Finland to Espoo today. The FSA is a new forum for service scholars and professionals to share research contributions and to discuss about the opportunities and challenges within the service field.

The mission of the FSA is to promote and disperse knowledge on the research contributions made by service scholars in Finland both on a national and international level. Continue reading

Meet the guardian angels of the Service Innovation & Design (SID) Masters Programme

The competence the students gain in Laurea’s international SID Masters Programme is  on a world class. The SID Masters Programme was launched in 2009 as the first SID Masters Programme in the world. This pioneering initiative has started very well. The programme has attracted highly motivated and talented students from all over the world. The competitive advantage of the programme is its strategic and multidisciplinary  approach to service innovation & design. Many professionals in business, management and design took part of the design of this programme before it was launched.

Since March 2009 the Advisory Board of the SID Masters Programme has been working intensively at and between its meetings that take place in Laurea SID Campus 4-5 times a year. Board members have been very active in guiding and helping the design of the programme and its strategy. As the programme is multidisciplinary so is the its Board, which it consists of 18 SID experts and pioneers in SID and service research as well as customer-centered business managers, the core of Laurea’s SID staff (SID team) and currently two SID Masters students.  Continue reading