Category: SID methods
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Design Thinking For Business Innovation
Innovation has always be seen as a myth, where genius is the main ingredient for it. Unfortunately this is not the reality! Innovation can be a systematic process. The key to successful innovations is to understand where the process starts. The process starts by first understanding the current needs, the current obstacles the target audience want to overcome and then formulating insights that can guide…
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Attitude matters in lean thinking: learn to fail fast for success!
“Focus on the problem, not solution. You cannot quantify your way to the big max.” – Ola Sundell I still remember when ‘lean’ was a buzzword in manufacturing industry years and years ago. Lean concept was originally based on production process optimisation principles invented in Toyota for automotive industry back in early seventies. Now the…
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Thinking like a Designer
In September 2013 started my SID journey at Laurea Leppävaara unit with Design thinking –course and I must say – what a start for our Master program! Laurea had invited Design professor and entrepreneur Katja Tschimmel and Founder and author of FORTH Innovation method Gijs van Wulfen to teach us what Design thinking is. During…
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Innovating mind should be like a parachute
New innovations are launched by companies worldwide almost daily. I have been wondering how many new innovations in design has for e.g. toothbrush evolved. What customers need is what customers get. However you can’t just ask them for what kind of toothbrush they would like to have, because they don’t know. Of course companies need…

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