Category: SID methods
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Design Thinking: A Left-Brain Viewpoint
Constraints foster creativity. In this case, my own limitations. At the core, I am an analyst, a conceptual thinker used to dealing with words rather than images. Most of my best service design work so far has furthermore been done using traditional survey methods rather than the kind of innovative methods promoted by designers like…
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We Are the New Design Thinkers!
“How many of you consider yourselves as design thinkers?” asked our guest lecturer Gijs van Wulfen (Innovation Consultant and founder of FORTH Innovation method) when our SID 2014 group started the Design Thinking course. Not so many hands rose at that point, I was certainly hesitating. However, we were soon about to learn what Design…
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Design Thinking For Business Innovation
Innovation has always be seen as a myth, where genius is the main ingredient for it. Unfortunately this is not the reality! Innovation can be a systematic process. The key to successful innovations is to understand where the process starts. The process starts by first understanding the current needs, the current obstacles the target audience want to overcome and then formulating insights that can guide…
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Attitude matters in lean thinking: learn to fail fast for success!
“Focus on the problem, not solution. You cannot quantify your way to the big max.” – Ola Sundell I still remember when ‘lean’ was a buzzword in manufacturing industry years and years ago. Lean concept was originally based on production process optimisation principles invented in Toyota for automotive industry back in early seventies. Now the…

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