Category: Strategy literature

  • Diving Into the World of Design Thinking

    “Now I want you all to introduce yourselves, but this time you will do it differently.” – this is how our Design Thinking course started and little did we know what will follow afterwards. To present ourselves we were divided into groups, where each of us had to first, speak about her/himself, second, count one…

  • Free Design Thinking Models to Help You in Your Project

    Free Design Thinking Models to Help You in Your Project

    by Miikka Paakkinen Design in a business context looks to answer two questions: what problems are your customers facing, and how might we solve those problems while providing the best possible experience? Design thinking models can help you in your quest for the answers. Along the way, they might also assist you in asking better…

  • Design Thinking : Creating New Value by Humanization

    Business today is about emotions, wants and wishes. The traditional role of business management has been to ensure the efficiency of use of resources. The world has changed, and customers don’t settle to the cheapest and most practical products and services anymore. As we already have almost everything we actually need, we are now increasingly seeking…

  • Book Review: Fast Strategy by Yves Doz & Mikko Kosonen

    1        Fostering Strategic Agility Sharpening strategic sensitivity, building collective commitment and enabling resource fluidity are major guides to strategic agility.  They give insight on all that need to be done to ensure that strategies are implemented to yield positive results.  Sensitivity of organizations to changes around them is not enough to make them have a…

  • Toolbox for growth and innovation – the outcome-driven innovation process

    The author challenges traditional ways of gathering information for innovation in products and services. In this book, Ulwick introduces an outcome-driven innovation process, which he presents as new and productive. The book has a refreshing point of view on customer involvement and distribution of work between customers and experts. It is important to know precisely…

  • Strategic Roadmap for Startups

    by Abdalla, Man, Markus, Juha and Theodros The term “Service economy” has changed the mindsets of companies’ strategic thinking in the 21st century. It reflects from the fact that in industrialized economies, manufacturers are focusing more and more on add-on services when trying to defend their business against the continuously growing service sector. Market is…

  • Hey executive! A few tips to make your organization strategically agile

    “The only thing constant is change” – Heraclitus We know your job as an executive is getting tougher and tougher no matter in what business you´re in. Operating environment is getting more and more competitive, fast based, complex, turbulent and blurry. You have probably noticed that the “old” way of thinking about the strategy and…

  • Revolutionary Coffee Cup

    By Tero, Eva, Pingshan, Outi and Mari This is going to be an unusual day for you! Because you don’t start checking your emails or Facebook, or logging into your Skype, MSN or whatever instant communication system you use at work. But look over the edge of your coffee cup and dare to discover the…

  • The nature of “innovation” is changing

    by Jane Vita, Sofia Nyyssönen, Tinja Lindförs and Tiia-Marina Silva The world is always changing and everything goes around adapting. Some companies that have more vision are already looking for the new market – we call them forerunners. These companies have a new vision and concepts in their minds such as design thinking, agile methods,…

  • Co-create your future

    In today’s world the competition amongst companies within the same industry or sometimes even across industry boundaries is rough. New businesses are constantly born and they want to get their share of the wallet. There are many books and articles that will provide guidelines, how to improve your business concept and gain advantage from the…