Category: SID literature

  • Design Thinking : Creating New Value by Humanization

    Business today is about emotions, wants and wishes. The traditional role of business management has been to ensure the efficiency of use of resources. The world has changed, and customers don’t settle to the cheapest and most practical products and services anymore. As we already have almost everything we actually need, we are now increasingly seeking…

  • Hackathon / Day 3

    Service Design Hackathon -Day 3. (30.1.2016) It is Saturday morning and everyone in our group seems to be in need of strong coffee. Last night we ended up asking “why”, today we will give an answer; who do we want our customer to become. In today´s agenda we have one more interview and by the…

  • Revisiting Design Thinking

    Revisiting Design Thinking

    In autumn 2009 Tim Brown published his influential book ‘Change by Design’, an introduction to Design Thinking for business leaders. Shortly thereafter, in early 2010, I read it for the first time while studying in a post-graduate course at the HPI School of Design Thinking. Now, five years later, I am studying Design Thinking again…

  • Design Thinking, the secret of business innovation

    Remember that feeling of inadequacy in art class at school for ‘not being creative enough’? I do. To this day I’ve thought that I’m simply not cut out for being creative. And then, about a month ago while attending Katja Tschimmel and Mariana Valenca’s course, I finally realised I too can be creative. That’s when…

  • How might we design for change?

    “Reading aloud is an important tool to plant the love of reading in children”, said Rana Dajani explainng her idea of We Love Reading in the innovation platform: Open IDEO. We Love Reading is an initiative to hold read-aloud sessions in refugee camps that encourages women, men and youth to be leaders in their communities…

  • Playing with Legos®

    On a recent FaceTime session with my five-year-old niece I was proud to report that I played with Legos at school this week. Yeah, my school is pretty cool. Since then, I have been left wondering what it means that a five-year-old identifies with my day while I am still left struggling to convince some…

  • Young designer from Norway, experiments with using visualization tools and methods from service design thinking, to enhance engagement of previous prisoners and troubled youth

    Young designer from Norway, experiments with using visualization tools and methods from service design thinking, to enhance engagement of previous prisoners and troubled youth

    Caroline Chaffin, a Norwegian student who is about to graduate with an MBA degree in Service Innovation and Design, wanted to do something different for her Master thesis. With a previous background from Healthcare and Social entrepreneurship, she wanted to find a case company with a social purpose, which allowed her to work close with…

  • Ethnography and User Ethnography

    As someone who has done various types of ethnographic and interview research before, I was asked to provide some reading tips on that topic, for user research. If one looks at modern guidebooks, they tend to be quite good on the practical “how”, but neglect to say where many of the ideas come from. That…

  • Gaps with cultural twist

    The gaps model The gaps model of service quality was developed by Zeithaml, Parasuraman and Berry in 1990. It is a useful framework for understanding service quality in an organization. The gap model consists of 5 gaps (one customer gap and four provider gaps). The most critical service quality gap is the customer gap –…

  • Design Thinking: A Left-Brain Viewpoint

    Constraints foster creativity. In this case, my own limitations. At the core, I am an analyst, a conceptual thinker used to dealing with words rather than images. Most of my best service design work so far has furthermore been done using traditional survey methods rather than the kind of innovative methods promoted by designers like…