Tag: strategy

  • Free Design Thinking Models to Help You in Your Project

    Free Design Thinking Models to Help You in Your Project

    by Miikka Paakkinen Design in a business context looks to answer two questions: what problems are your customers facing, and how might we solve those problems while providing the best possible experience? Design thinking models can help you in your quest for the answers. Along the way, they might also assist you in asking better…

  • Customer experience in the strategy of Kone

    The success of Kone is one of the top examples in Finland of how bringing service design into the company’s strategy has benefited the customer, the firm and probably the whole market. I think if elevator business can do it, we all should be able to do it, too! How do they do it The…

  • Citizen participation model and game by City of Helsinki

    Service designers and City of Helsinki employees have developed a new model for citizen participation. One model application is a game that the city service teams, for example in libraries or in health stations, play in order to plan how to increase the participation of their clients. The goal of Helsinki is to become the…

  • Change management- questions, chipmunks, kick offs and major population

    In my previous post I dealt with customer experience management and how CEOs and members of the board discussed about it in a seminar called Customer Oriented Strategies which was held on 16th of March 2017 at Aalto University School of Business. I thought that (at least) one of the seminar presentations deserved its own…

  • Book Review: Fast Strategy by Yves Doz & Mikko Kosonen

    1        Fostering Strategic Agility Sharpening strategic sensitivity, building collective commitment and enabling resource fluidity are major guides to strategic agility.  They give insight on all that need to be done to ensure that strategies are implemented to yield positive results.  Sensitivity of organizations to changes around them is not enough to make them have a…

  • Brand together – Book review

    “Brand Together – How co-creation generates innovation and re-energizes brands” Nicholas Ind, Charles Trevail and Clare Fuller Have you ever listened to two women talking about brands? Sounds too trivial? Well, this conversation is different… Such important first impression,  and we are not judging the book by its cover Tatjana: For me, brand is a…

  • Revolutionary Coffee Cup

    By Tero, Eva, Pingshan, Outi and Mari This is going to be an unusual day for you! Because you don’t start checking your emails or Facebook, or logging into your Skype, MSN or whatever instant communication system you use at work. But look over the edge of your coffee cup and dare to discover the…

  • The nature of “innovation” is changing

    by Jane Vita, Sofia Nyyssönen, Tinja Lindförs and Tiia-Marina Silva The world is always changing and everything goes around adapting. Some companies that have more vision are already looking for the new market – we call them forerunners. These companies have a new vision and concepts in their minds such as design thinking, agile methods,…

  • Co-create your future

    In today’s world the competition amongst companies within the same industry or sometimes even across industry boundaries is rough. New businesses are constantly born and they want to get their share of the wallet. There are many books and articles that will provide guidelines, how to improve your business concept and gain advantage from the…

  • Fishing for a circus strategy

    “The show must go on”, is a very common phrase in a show or performance. It means that the audience has to be kept entertained at all times. But, it doesn’t say what happens when the show gets old? How does a show performance keep selling tickets after repetitive shows and apply this phrase? But…