Tag Archive | Sid seminar

Design (f)or Value in Service Business?

SID Seminar

© SID Seminar illustration by Jane Vita

The 5th annual Service Innovation and Design seminar was held on the 14th of March in Laurea Leppävaara, Espoo. The focus of this year’s seminar was continuous value creation for customers. The seminar was also the closing seminar of TEKES funded projects CoCo and ServChange carried out together by Laurea and VTT.

During the day, we had a chance to work with many interesting people from the industry, service design practitioners, researchers, business people, and service design students, and learn from each other’s experiences on co-creation in service business.

Check the full program of the seminar here.

During the seminar day, there were 13 different parallel workshops and paper presentations running and we could choose to participate in the sessions we were interested.

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Experiences from the 5th Annual SID Seminar

design is attitude

The 5th  Annual Service Innovation and Design Seminar was held on March 14th 2013 at Laurea Leppävaara. Almost 200 participants with different backgrounds shared this day by learning and discussing how to create more value with customers.

Morning keynote sessions: Co-creating value with customers

brand togetherCustomers need to be involved in service design process, explained Nicholas Ink, co-author of Brand Together and continued: It is about relationships rather than just a transactions. When customers are involved, they except more from their brands. Trust is built over time.

Nick Coates, who has worked with brands such as Virgin and Spotify, shared that successful co-creation projects includes confidence, acceptance and believe in chance. Co-creation or co-design also affects to the way one talks to their customers.

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