Tag: Sid seminar

  • Design (f)or Value in Service Business?

    © SID Seminar illustration by Jane Vita The 5th annual Service Innovation and Design seminar was held on the 14th of March in Laurea Leppävaara, Espoo. The focus of this year’s seminar was continuous value creation for customers. The seminar was also the closing seminar of TEKES funded projects CoCo and ServChange carried out together by Laurea…

  • Experiences from the 5th Annual SID Seminar

    The 5th  Annual Service Innovation and Design Seminar was held on March 14th 2013 at Laurea Leppävaara. Almost 200 participants with different backgrounds shared this day by learning and discussing how to create more value with customers. Morning keynote sessions: Co-creating value with customers Customers need to be involved in service design process, explained Nicholas Ink, co-author of…