Tag: service design

  • Scaling service design

    Day one of 10th global service design networks conference kicked off today  by a presentation how to scale service design in government and was ended by the afternoon´s breakout sessions concentrated in social innovation and people power. Louise Downe started by going through themes emerged inside the last 10 years in the field of service…

  • Customer experience and healthcare

    From time to time you hear people understanding service design as something very strategic or too complicated to be applied for a development project. Purpose of this blog post is to show, applying service design can be practical and especially in healthcare sector, highly recommendable. Last week we organized an ideation workshop in a public…

  • Customer experience in the strategy of Kone

    The success of Kone is one of the top examples in Finland of how bringing service design into the company’s strategy has benefited the customer, the firm and probably the whole market. I think if elevator business can do it, we all should be able to do it, too! How do they do it The…

  • Design for Life

    12 hours of innovative groupwork, inspirational talks, delicious brainfood and of course: competition. What more could a future service designer ask for on an average tuesday? USCO (Using Digital Co-Creation for Business Development) is a project managed by Laurea University of Applied Sciences and the University of Tampere. The project involves eight organizations that represent…

  • Using familiar to make sense of the unknow: from international development to design thinking

    Can you kill with a pencil? Yes, and not just literally as pen(cil) truly is mightier than a sword. A mind shaking two-day crash course to design thinking by Katja Tschimmel and Sanna Marttila began with an exercise on creativity and a lesson on the importance of luck. One should strive to be creative –…

  • Swimming in a Sea of Possibilities – Design Thinking and the Beauty of Teamwork

    A two-day course in design thinking taught me that a team is more than a group of people and that in our aim to reach our goals, failure can be a positive thing.

  • Learning the essence of Design Thinking process

    “There is no universal best DT process model, the choice innovation managers make depends on their disciplinary background and their personal taste.” says Katja Tschimmel in her article about Design Thinking process models and tools (Tschimmel 2012, 11). And this is also what she tells us listeners during our first hours of Design Thinking course…

  • What on Earth is Design Thinking???

    Although I had previously read a few books on Design Thinking as well as participated in a Service Design course organized by Aalto PRO, I still learned so many new, exciting things at Katja Tschimmel’s course on Design Thinking at Laurea. And that learning of new aspects to Design Thinking is also what inspired the…

  • Becoming a Design Thinker

    Nearly two decades ago I completed my Master’s Degree in Business. My work history is in consumer marketing and brand management. In the marketing, thinking “outside the box” has been a common way of working. Now, as a new Service Design student at Laurea, I am learning to become a “Design Thinker”. Design Thinking is…

  • Building strong customer experience

    Kirsi Heikel, the host crystallized the idea of the seminar: Strong customer experience- easier said than done. The seminar was held at Aalto University School of Business on the 16th of March. I was invited to the seminar as an alumni and speaker of the Service Design course organized by Aalto Pro –Aalto University of…