Tag: service design
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Natural Born Designers
The ability to design is undeniably an essential part of human intelligence. Everyone is a designer. Just like everyone is capable of creative thinking. We may not be equally talented at it but using Design Thinking tools can amplify our chances for success tremendously when working on tasks or problems at hand. Over the span…
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The Customer is the King
On 24th of September 2014 a group of enthusiastic entrepreneurs participated in a lesson which focused on customer understanding and service-centric business. InnoEspoo organized the event which was a first part of “Osaamista ja oivalluksia” (Know-how and inspiration) entrepreneur -coaching events. The keynote speaker was Katri Ojasalo who works as Director of Master level education at…
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Transform Your Business Through Design Thinking
The postindustrial digital age and the emergence of the experience economy have fundamentally changed the requirements and the expectations how companies develop and deliver new services. Well-known brands like Airbnb, Mayo Clinic, Bank of America and HBO have all understood this shift and successfully utilized holistic design thinking approach to transform their business. They have…
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Once upon a time in Tampere Global Service Jam
What is The Global Service Jam? It’s a global innovation burst of 48 hours. Think of a bunch of musicians starting to play together. They all have their individual instruments, but after some try and error, they will be able to reach harmonies and create a unique sound and create new music. It’s the same…
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Do Your Service Speak Different Cultures ?
Figure 1 – Multicultural faces, source: http://geoffallan.blogspot.com/2009_04_01_archive.html Hello, Culture! The cross-cultural issues in service was my first elective course with in my Service Innovation & Design MBA study; with the expectations set to provide a better understanding to cross cultural aspects of service design, and I wasn’t mistaken at all! Coming from an background…
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Diagonal – Designing Servicescapes for Optimal Healthcare Experiences
Servicescape is the biggest differentiator in healthcare experience. Traditionally, it is designed to satisfy the needs of healthcare provider in terms of performance and efficiency. Starting from patient’s experience and applying service design methods combined with interior architecture, design agency Diagonal has created innovative healthcare experience providing benefits for both staff and patients. Juha Kronkvist…

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