Service design is creating a new mindset. After SDN Global Conference in Madrid and case studies of new services we can acknowledge that this specific approach to build organisations and their DNA and offer for customers is spreading the word. In this post I want to show most interesting cases from SDN conference to memorise this time and SDN awards winners and those honourable mentioned.
The day started with interesting topics and keynote speakers. Mikko-Pekka Hanski, co-founder at Idean, pointed out how companies are changing from service providers to customer experience makers with customers.
Teemu Äijälä, Service Design Director from Fjord, presented many interesting examples of living services e.g. Amazon Echo and Dash Button. Äijälä spoke about the fact that customers’ expectations do not compare with similar services. Expectations go across the industries. Customers compare e.g. a visit to doctor to a shopping experience through Amazon.
Kamil Michlewski, Brand stategy consultant, academic and author, told how design attitude is rising and why Silicon Valley, IBM or MCKinsey are suddenly all into design. Big companies are hiring more service designers and investments made to service design have grown remarkably.
As Group Design Lead of Fjord’s Service Design Academy, I was involved in organizing the first German version of the Service Design Network conference. Together with Thomas Schönweitz, the leader of the German chapter, Nancy Birkhölzer, Group Director of the Service Design Academy, was co-chairing the event.My main responsibilities for the organization of the conference was contributing to the topic definition, paper review and acceptance process, communication with the invited speakers, sponsorship communication as well as contributing to the conference program with ideas and suggestions.The topic that was created together with Thomas Schönweitz and Birgit Mager was
Creating Value(s): Transforming Business, Society and Individual Behavior through Service Design.
The Idea behind this topic was to find cases and highlight practices that showcase how service design has not only created new and innovative service concepts but look at the underlying transformations that it has had on society at large but also on the individual and the service business itself. Continue reading