Tag: design
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The amazing journey started
A new journey started on 12 September 2013! It won’t be a lonely journey as we have a great crew with different backgrounds and stories. It was really nice to meet my classmates and start the program together. We come from different countries and work in different industries. I believe that it will be very interesting as we…
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Service Design Breakfast #7, Reima Rönnholm, Palmu Inc.
Figure 1. How to Fail in Service Design, Palmu 2012 The last Service Design Breakfast was not about digital design, but more human-centric services. Reima Rönnholm started his presentation by asking everyone if they have already failed in anything this week or this day. Failing isn’t really fun, but what can we learn from failing? Reima quoted…
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Service Design meets Futures thinking # 3
A research based series of posts discussing the statement “Futures Research supports the Service Design process in multiple ways and throughout the whole process” by Minna Koskelo and Anu K. Nousiainen. Part #3: The Process Perspective Our two previous blog entries have been summarizing the purpose of our study and the main findings including the…
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Involving Customers in New Service Development – Avoiding Common Pitfalls
When developing new services or products, interaction with the customers can, at best, result unique, functional innovations, beneficial to both the company and the customer. Still many companies fail either involving customers or achieving the benefits of the customer involvement. (Research suggests that more than 50% of the companies involve customers in B2C context, but…
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Planning on developing a new digital service? Designing for the Digital Age may just be the handbook you are looking for
Thousands and thousands of new digital services are developed each day, by well-known design agencies, by new start-ups as well as by individual designers or developers in different organizations, projects and associations. Everyone on these aims to design services that are “easy to use”, “attractive” and “appealing”. However, it is rare to have a comprehensive…

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