Tag: design

  • Involving Customers in New Service Development – Avoiding Common Pitfalls

    When developing new services or products, interaction with the customers can, at best, result unique, functional innovations, beneficial to both the company and the customer. Still many companies fail either involving customers or achieving the benefits of the customer involvement. (Research suggests that more than 50% of the companies involve customers in B2C context, but…

  • Hey, we are designing!

    The simplest things we do and all everyday items we use are made as they are by design.  We all contribute – sometimes unconsciously – to the outcome which is designed. Hands up, if you have thought about decorating your home or if you have done it to some point? Yes, at least some of…

  • Planning on developing a new digital service? Designing for the Digital Age may just be the handbook you are looking for

    Thousands and thousands of new digital services are developed each day, by well-known design agencies, by new start-ups as well as by individual designers or developers in different organizations, projects and associations.  Everyone on these aims to design services that are “easy to use”, “attractive” and “appealing”. However, it is rare to have a comprehensive…

  • Are you a Designer?

    How many of you consider yourself as a designer? This was one of the first questions we were asked in our service design workshop at Lahti University of Applied Sciences on October 9th 2012. Probably you can guess the answer, roughly half of the participants raised their hands. Then it was time to wake people a…

  • Pioneering in the service innovation & design field

    Exactly three years ago, in May 2009, we were living exciting times at Laurea University of Applied Sciences. After a lengthy development process of the unique Master’s degree programme in Service Innovation and Design, it was finally time to select the first group of students. The modern degree programme had gathered over 200 applicants, and…