Service Innovation & Design
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Organizing Service Operations in Manufacturing – Doctoral dissertation by Taija Turunen
The service marketing literature is full of examples about servitization of products. How companies like Rolls Royce, KONE, IBM and many others have turned the game around by servitizing the traditional product oriented business. The literature has been evolving from product-related services to service orientation and new services development as areas of exploration for manufacturers. Recently…
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Facilitating an awesome ideation workshop
“Service design cannot be learnt by reading, but through practice” described Marc Stickdorn, co-author of the black book “This is Service Design: Basics, Tools Cases” (2011). Marc Stickdorn held three days intensive service design workshop for Laurea SID Master of Business Administration students. Workshop focused on how to facilitate service design ideation workshops. This blog post…
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Are visual design skills important for service designers?
Figure 1: Blog post mind map. To understand and develop service design we need to combine knowledge from different areas, as business administration, publishing, marketing, psychology, journalism, design, mathematics, ethnography, among others. Every service solution will need a better understand of context, user needs and usage. The natural born service designer is beholder, curious, focused,…
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Service design case study: how to turn customer challenges into new service offerings
Author: Tuomas Suominen, tuomas.suominen@kaakelikeskus.fi In this blog post, I present how you can turn your customers challenges into new service offerings. The most crucial thing is to gather as much information as you can about your service users daily tasks. In this case study, this was done by interviewing clients. You can be surprised how…
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Service Design Breakfast #7, Reima Rönnholm, Palmu Inc.
Figure 1. How to Fail in Service Design, Palmu 2012 The last Service Design Breakfast was not about digital design, but more human-centric services. Reima Rönnholm started his presentation by asking everyone if they have already failed in anything this week or this day. Failing isn’t really fun, but what can we learn from failing? Reima quoted…
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Service Design Breakfast #6: Service Acceptance Boosted by E-learning by Jouni Tuominiemi, HiQ
In the sixth Service Design Breakfast on 28th of November 2012, Jouni Tuominiemi, HiQ, started with a long introduction about his company and about his background. Later on he opened up E-learning topic. He pointed out that nowadays the traditional view about e-learning has changed. It is not anymore virtual classroom sessions but it also covers interactive study materials,…
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Service Design meets Futures thinking # 3
A research based series of posts discussing the statement “Futures Research supports the Service Design process in multiple ways and throughout the whole process” by Minna Koskelo and Anu K. Nousiainen. Part #3: The Process Perspective Our two previous blog entries have been summarizing the purpose of our study and the main findings including the…
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Service Design Breakfast #5: There is no such a thing as service design by Anton Schubert
Fifth talk, 28.11.2012 With a twenty-five year career experience in design, ex IDEO employee, the Head of product & service design at 358 Anton Schubert says: “there’s no such thing as service design”.
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Service Design Breakfast #4: Work begins after the lunch by Janne Toivola, Futurice
In the 4th Service Design Breakfast talk on 31st of October, 2012 Janne Toivola from Futurice presented the concept of “Validated Design”. Janne is an experienced service designer and analyst having a focus on digital analysis and usability. Figure 1: Validated design, Futurice
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