Service Innovation & Design
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Measuring Services – A Book Review
– DO YOUR MATH! “Service Design: From Insight to Implementation” by Andy Polaine, Lavrans Loevlie and Ben Reason (2013 Rosenfeld Media) is a positively different service design book, whereas this – rather loose – book review is written as an extra assignment of the course New Service Development by Tiia-Marina Tuominen de Sousa e Silva…
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Starting the service innovation & design journey
The classroom was filled with excitement on last Thursday, as the 4th SID Master’s group started to navigate their service innovation & design journey. Throughout orientation the 28 new students were completely submerged in the Laurea’s cocreative learning culture, which provides the foundation for success as they pursue the Master’s program together. Team-building exercises at…
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“Drag-on – identity” Experiencing GovJam 2013 at Turku
HC SVNT DRACONES?? Hä? What? Is that the theme? What that means? First day in Global Government Jam at City of Turku started with lots of question mark in the air – all where totally blown away. We had just introduced through pre-recorded video what GovJam 2013 is going to be and at the end…
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The Power of Objectives – Gov Jam 2013
I participated in the first Global Governmental Jam that was held in the fancy ICT House (pics in the end of post) in Turku on the 5th and 6th of June. The idea of the service jams was familiar to me: we were supposed to create as many prototypes of new (public) services as possible in 48 hours. The jams…
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Service Design meets Futures Thinking #4
A research based series of posts discussing the statement “Futures Research supports the Service Design process in multiple ways and throughout the whole process” by Minna Koskelo (LinkedIn) and Anu K. Nousiainen (Linkedin). Part #4: We are in the Service Innovation business! Our three (and a half) previous blog entries have been summarizing the purpose of our study initiated…
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Master thesis: Designing a service concept for the Finnish grocery trade
by Melanie Wendland, melanie.wendland@gmail.com Here is a little wrap up of my thesis I just delivered. Background & Research objective There is an increased discussion in the news worldwide that people today suffer from health consequences that can be traced back to wrong food consumption. The food consumption many people are used to is on…
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Foresight is part of Service Innovations
In today’s organization’s strategic or service development projects you hardly hear a word about foresight or futures research. If you do, you are probably dealing with professionals of the field. Typical scene in developing services or company strategies is that we tend to make our decisions based on current normative knowledge – and perhaps worse,…
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Service-dominant logic in business models – a workshop with Professor Vargo
Written by Katri Ojasalo The two trending phrases in academic and business conversations are “service-dominant logic” (SDL) and “business model canvas” (BMC). Is there a connection between them? Or are they just two extremes: the first one an academic theory and the latter one a business tool? In fact, they are quite far from each…

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