Service Innovation & Design
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Empathy in focus: Design Thinking during disruption
Today, the uncertainty around us is overwhelming. The world is saturated with Volatility, Uncertainty, Complexity and Ambiguity (VUCA). However, we need to manage our daily lives, improve, create, and deliver. Design Thinking (DT) methods provide us with a chain of systematic approaches to tackle the novel beast head-on and conquer. The DT process takes us…
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Design Thinking For Management Education
“What’s in for me?”, the manager asks. “Anything”, we answered. “It depends on how we find it”. In terms of developing or dealing with the new in increasingly complex interdependencies and the capability to integrate various perspectives in the decision-making process, Design Thinking (DT) implies the potential to become a great asset for any organization.…
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Becoming a Design Thinking Organization: Sense Making through Empathy
Co-authored by Airine Kariuki and Saper Sahbaz “There is only one valid purpose of a corporation: to create a customer” (Drucker, 2006). As called by some “the father of modern management”, Peter Drucker drew attention to customer-centricity 67 years ago, dividing the management practice into two camps: those who strive for customer value creation vs.…
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Why do we need empathy in the design process and how to gain it?
Introduction to empathy Most of us can probably recall products or services where it is clear that usability has been so far off from the priority list that the product/service is unreasonably difficult or even impossible to use. What is needed that these above-mentioned mishaps can be avoided and services and products designed are actually…
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Megatrends and the future of work
Work changes, as it always has After living for the past year and half in unnormal circumstances, the whole world is asking the same question;” what is the new normal and has the work changed permanently and how?” No one has a crystal ball to give the answer, but there are some tools in our…
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Users as Co-designers in Public Services
Too often the approach in the development of public services has been “This system has now been built for you, welcome, please use it”. Lately it has become obvious that to make services sustainable and attractive, this has to be changed. Hence, service design is increasingly applied also in the development of public services. In…

