Service Innovation & Design
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”It might be a gamechanger to step in the shoes of your customer.”
The quote in the title was spoken out by our lecturer, Daniela Marzavan, on our first day of the Design Thinking-course (DT) in Laurea. Here, we learned how one could adopt the mind of a 5 year-old by asking numerous Why`s and deciding that a tape roll can be an airplane if it’s said to…
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We all just love problems, don’t we?
Today we have all kinds of complex problems that need holistic solutions. Sometimes we do not even know what the problem is – so how can we ideate solutions then? A non-linear and iterative approach, Design Thinking, has offered a choice for solving complex problems – and impacted extensively the modern world’s innovations in business…
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Empathy – a Core Competence for Design Thinkers
The modern business world is fast-paced and highly competitive. Companies must stay innovative to answer the complex demands of the ever-changing market and business needs. Design thinking has found its’ way to larger organizations as an answer to simplifying the challenges of both modern business and technology. (Kolko 2015.) For business success, an empathic approach of design…
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Empathy is the superpower you need to design truly innovative services
In today’s world of complex systems and processes, people seek simplicity and real value. At the same time, companies’ competition for people’s attention is fiercer than ever. They face the challenge to differentiate themselves from competitors to gain the loyalty of their customers. Design Thinking might be the way we can add real and lasting…
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Design for Humans
Design is the transformation of existing conditions into preferred ones. – The Science of the Artificial, Herbert Simon We, humans, are surrounded by an endless number of obstacles. From our evolution, we are designing new tools to deal with such obstacles. We keep on designing and optimizing such tools. We design, test, and iterate every…
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Unleashing your creativity – find your inner child
The myth about creativity The common misconception about creativity is that only some people are (or can be) creative. This is a myth and simply not true; everybody can be creative. Look at children! They have endless creativity and fun, why don’t we as adults? So, the question is, how do we get it back? As…
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Service Design Capabilities
Does possessing service design tools make you automatically a service designer? Or does a person need to have special capabilities in order to be a service designer? This question was examined by Nicola Morelli, Professor of university of Aalborg, Denmark, and co-writer of a recently published book called “Service Design capabilities” in a workshop that…
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The human-centered concepts of creativity and design thinking
These two concepts have been used when creating the products and services that we use, which have resulted in simplicity and ease of use. But, what are these concepts? And how are they human-centered? Let’s find out. What is creativity and how is creativity human-centered: Divine comedy or everyman’s labor How wonderful it is to…
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Diving into Design Thinking – First Taste
Our service innovation and design studies started with an interesting Design Thinking course held remotely by Katja Tschimmel. During the two instruction days we learned the basics of Design Thinking, went through a Design Thinking process in small groups using Miro and did also some creative thinking as well as thinking outside the box exercises.…
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Design thinking tools to make meaning from the mess
More and more non-designers know at least some design thinking tools when different organizations commonly use them. Design thinking helps make sense of complex problems, and what is most important, it helps people create new ideas that fit better consumer needs and desires. (Kolko, 2015) Design thinking is not an exceptional talent or a skill…
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