Category: SID methods

  • Me, Designer?

    Few weeks ago I was super excited to start my Service Innovation and Design studies. Our heterogeneous group seemed to be full of inspiration, motivation and richness from different backgrounds. During those very first days my thoughts started to wonder around and, to be honest, I felt a bit confused: How can I become a…

  • The 21st Century Customer

    E6/E4, FORTH, HCD, 3 Is, Hasso-Plattner, 4D/DoubleDiamond, SDT…these are all methods that have come up during the reading for this class and in class. Whatever the method, the point is to have a process that is collaborative (between team members but also between the team and the intended consumers and also the unintended consumers), with…

  • The power of design thinking

    We are honored to have contact lessons with Dr. Katja Tschimmel, Design Professor at ESAD Portugal, and Gijs van Wulfen, Innovation Consultant about design thinking. I work in a design organization surrounded by designers; I always wanted to know how design thinking can be used by anyone as a toolkit. This course gives me the…

  • Natural Born Designers

    The ability to design is undeniably an essential part of human intelligence. Everyone is a designer. Just like everyone is capable of creative thinking. We may not be equally talented at it but using Design Thinking tools can amplify our chances for success tremendously when working on tasks or problems at hand. Over the span…

  • Are You a Design Thinker?

    Design thinking summarised by Lockwood is a human-centered innovation process, which with a help of observation, collaboration, fast learning, visualization of ideas, rapid concept prototyping and concurrent business analysis produces innovations and business opportunities. The keynotes that I learned from design thinking gurus Katja Tschimmel and Gijs van Wulfen was: Note 1: You cannot innovate…

  • Flight SID2014: Take-Off in the World of Design Thinker

    On 12th Sep, 2014 0900Hrs flight SID2014 took-off with my cloudy thoughts into the world of Design Thinking. With clear flight path, our Captains Katja Tschimmel and Gijs van Wulfen, introduced each other. I was surprised when Katja introduced Gijs and Gijs introduced Katja. But that is how I learn about “Collaboration principle in Design…

  • Design Thinking breeds Innovation Culture

    Design thinking breeds innovation mindset. In order for a team to co-create a successful and innovative product or service, design thinking and design tools are paramount in today’s cut-throat competitive environment. Design thinking acts as an interface between business, technology, products, services and consumers. Design thinking is a non-linear iterative process that helps us in…

  • Transform Your Business Through Design Thinking

    The postindustrial digital age and the emergence of the experience economy have fundamentally changed the requirements and the expectations how companies develop and deliver new services. Well-known brands like Airbnb, Mayo Clinic, Bank of America and HBO have all understood this shift and successfully utilized holistic design thinking approach to transform their business. They have…

  • Design Thinking: A Left-Brain Viewpoint

    Constraints foster creativity. In this case, my own limitations. At the core, I am an analyst, a conceptual thinker used to dealing with words rather than images. Most of my best service design work so far has furthermore been done using traditional survey methods rather than the kind of innovative methods promoted by designers like…

  • We Are the New Design Thinkers!

    “How many of you consider yourselves as design thinkers?” asked our guest lecturer Gijs van Wulfen (Innovation Consultant and founder of FORTH Innovation method) when our SID 2014 group started the Design Thinking course. Not so many hands rose at that point, I was certainly hesitating. However, we were soon about to learn what Design…