Category: SID methods

  • HOW TO GET EVERYONE IN THE ORGANISATION WORK TOWARDS CUSTOMER CENTRICITY?

    Service Design Network Finland held the second Business Meet-Up event which was hosted by Nordea, one of the largest banks in Northern Europe with 10 million customers (of which 4.6 million are also e-customers), 1,100 branch offices and 29,000 employees, in its permises on Keskuskatu, Helsinki. Representives from different companies, agencies, state administration offices took…

  • Solve problems – with empathy

    “Empathy is the mental habit that moves us beyond thinking of people as laboratory rats or standard deviations.” (Change by design, p49, Tim Brown, 2009)   With these strong words Tim Brown, CEO and president of IDEO probably the world’s best known design company emphasises the importance of empathy in design. The distinction Brown believes…

  • SXC15 Day 1 Bar camps – Designer in the enterprise world & Data Canvas tool

    Designer in the enterprise world by SAP Marion and Heike from SAP shared their experiences with us on implementing SD in the corporation world. Being a service designer in an enterprise requires expertise in a multitude of areas and teamwork with internal stakeholders that have divergent motivations. In large projects it is crucial to have…

  • Collectively ‘Thinking Design’

    ..my experience.. Starting studies after a decade…years of work life and now back again to a student life! Was not sure what to expect and get from the SID master’s program starting on the morning of 4th September 2015 with ‘Design Thinking’ A very exciting day to begin, students around full of inspiration, motivated, energized…

  • Yves Béhar: Design is the driver for technology

    I had the great forture to see Yves Béhar give a talk at the London Global Design Forum. Béhar is a design entrepreneur and the founder of FuseProject. He was named one of the Top 25 Visionaries by Time Magazine. His humanitarian work includes One Laptop Per Child and See Better to Learn Better. Béhar…

  • Think Aloud – Design Think

    Designing a new service concept is a team effort. There are several well known Design Thinking methods that guide through the design process leading to innovation – for example IDEO’s 3I model (2008) and British Design Council’s Double Diamond (2005) to mention two. But how can we make sure everyone’s ideas are being heard during…

  • Digitalization has to be lead in organizations – but how?

    On 30th September I had the chance to participate an event organized by PRY (Projektiyhdistys ), which is the local Finnish association belonging to IPMA (International Project Management Association). IPMA is known for its project management certification system. The purpose of this theme event of digitalization was to get introduced to methods and lessons that can…

  • There are two I’s in Service Design

    Original designers are set apart from the others on how well they can use previous and varied experience in creating something new. These designers also usually have a curiosity about the surrounding world, they keep wondering why are things the way they are and how could they be better. What sets apart a designer from…

  • Revisiting Design Thinking

    Revisiting Design Thinking

    In autumn 2009 Tim Brown published his influential book ‘Change by Design’, an introduction to Design Thinking for business leaders. Shortly thereafter, in early 2010, I read it for the first time while studying in a post-graduate course at the HPI School of Design Thinking. Now, five years later, I am studying Design Thinking again…

  • #Generate, #dream, #take risks, #inspire

    Design Thinking offers a variety of new ways to accelerate the creative process. During the first contact session at the SID program we were immersed in the world of Design Thinking with an intense two-day workshop held by guest lecturers Katja Tschimmel and Mariana Valença. BRAINSTORMING is a widely spread idea generation tool that can…