Category: Design Thinking
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Are You a Design Thinker?
Design thinking summarised by Lockwood is a human-centered innovation process, which with a help of observation, collaboration, fast learning, visualization of ideas, rapid concept prototyping and concurrent business analysis produces innovations and business opportunities. The keynotes that I learned from design thinking gurus Katja Tschimmel and Gijs van Wulfen was: Note 1: You cannot innovate…
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Design Thinking breeds Innovation Culture
Design thinking breeds innovation mindset. In order for a team to co-create a successful and innovative product or service, design thinking and design tools are paramount in today’s cut-throat competitive environment. Design thinking acts as an interface between business, technology, products, services and consumers. Design thinking is a non-linear iterative process that helps us in…
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Transform Your Business Through Design Thinking
The postindustrial digital age and the emergence of the experience economy have fundamentally changed the requirements and the expectations how companies develop and deliver new services. Well-known brands like Airbnb, Mayo Clinic, Bank of America and HBO have all understood this shift and successfully utilized holistic design thinking approach to transform their business. They have…
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Design Thinking: A Left-Brain Viewpoint
Constraints foster creativity. In this case, my own limitations. At the core, I am an analyst, a conceptual thinker used to dealing with words rather than images. Most of my best service design work so far has furthermore been done using traditional survey methods rather than the kind of innovative methods promoted by designers like…
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We Are the New Design Thinkers!
“How many of you consider yourselves as design thinkers?” asked our guest lecturer Gijs van Wulfen (Innovation Consultant and founder of FORTH Innovation method) when our SID 2014 group started the Design Thinking course. Not so many hands rose at that point, I was certainly hesitating. However, we were soon about to learn what Design…
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Design Thinking For Business Innovation
Innovation has always be seen as a myth, where genius is the main ingredient for it. Unfortunately this is not the reality! Innovation can be a systematic process. The key to successful innovations is to understand where the process starts. The process starts by first understanding the current needs, the current obstacles the target audience want to overcome and then formulating insights that can guide…

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