Category: Service Design literature
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Unleash Your Inner Beast
Be empathetic, gather courage and nurture creativity to make Breakthroughs. I would like to Thank our energetic lecturer Katja Tschimmel for sharing her knowledge and experiences on Design Thinking. Thank to Virpi Kaartti for providing great support during the Study and Thank to all my fellow students for such an amazing ongoing experience. This blog is…
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Design Thinking : Creating New Value by Humanization
Business today is about emotions, wants and wishes. The traditional role of business management has been to ensure the efficiency of use of resources. The world has changed, and customers don’t settle to the cheapest and most practical products and services anymore. As we already have almost everything we actually need, we are now increasingly seeking…
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Revisiting Design Thinking
In autumn 2009 Tim Brown published his influential book ‘Change by Design’, an introduction to Design Thinking for business leaders. Shortly thereafter, in early 2010, I read it for the first time while studying in a post-graduate course at the HPI School of Design Thinking. Now, five years later, I am studying Design Thinking again…
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Design Thinking, the secret of business innovation
Remember that feeling of inadequacy in art class at school for ‘not being creative enough’? I do. To this day I’ve thought that I’m simply not cut out for being creative. And then, about a month ago while attending Katja Tschimmel and Mariana Valenca’s course, I finally realised I too can be creative. That’s when…
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Playing with Legos®
On a recent FaceTime session with my five-year-old niece I was proud to report that I played with Legos at school this week. Yeah, my school is pretty cool. Since then, I have been left wondering what it means that a five-year-old identifies with my day while I am still left struggling to convince some…
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Ethnography and User Ethnography
As someone who has done various types of ethnographic and interview research before, I was asked to provide some reading tips on that topic, for user research. If one looks at modern guidebooks, they tend to be quite good on the practical “how”, but neglect to say where many of the ideas come from. That…
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Measuring Services – A Book Review
– DO YOUR MATH! “Service Design: From Insight to Implementation” by Andy Polaine, Lavrans Loevlie and Ben Reason (2013 Rosenfeld Media) is a positively different service design book, whereas this – rather loose – book review is written as an extra assignment of the course New Service Development by Tiia-Marina Tuominen de Sousa e Silva…
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The Role of Customers and Business Support Organizations in Innovation
By Lauri Kuljus and Mari The Handbook of Innovation and Services: A Multi-disciplinary Perspective, edited by Gallouj & Djellal, brings together 49 international specialists to discuss innovation as it relates to services. This handbook investigates the role of innovation in services from a variety of directions and provides a good source of comprehensive reference material…


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