Two days of learning by doing, experimenting, prototyping, role playing and presenting under the tutelage of Katja Tschimmel has certainly guided me on a path to something new.
Katja put her research into work as she introduced the Evolution 6 -Innovation & Design Thinking Model to us. In the model 36 different tools are introduced with the purpose of guiding us through the innovation process from identifying the challenge to presenting and implementing the solution. We worked through nine tools and created a presentable solution to the identified challenge.
During the workshop it was comforting to understand that creativity and design is all about listening to customers, understanding their needs and getting feedback. Based on these observations and with the help of Design Thinking tools in an organized, interactive and iterative manner it is possible to transform existing conditions to something better.
After this experience it is easy to agree with Katja Tschimmel that Design Thinking methodology and tools are an effective way to find new perspectives, make sense of various phenomena affecting life around us and to innovate.
Design Thinking methodology and tools make the innovation process understandable, workable and approachable. The tools give a framework to work within, and the rules and assignments related to each tool will guide us to the next step on the process. With the help of the process and the tools the outcome is likely to be desirable, feasible and viable.
The two-day workshop with Katja Tschimmel gave me two true learning experiences.
First was understanding the value of listening to feedback. In order to benefit from feedback, it is necessary to have an open mind and understand that there is no need to defend the work, but to listen. Feedback gives an opportunity to improve the quality of the work. Feedback is a gift.
Second is the importance of presentation and visualization.Every solution or new product needs to be sold; both to the end-user but also to the organization producing it. Ideas need to be pitched to management and boards. In pitching the idea visualization and the presentation of the idea is a key to success. The pitch needs to be comprehensive but short, descriptive but simple and easy to digest both visually and verbally.
Gijs van Wulfen’s approach in presentation is very appealing. He recommends the usage of Business Model Canvas. It is a clear, strategic, commercial, professional and financial plan for a new initiative. By making a business case of the new initiative the persuasiveness of the case gets stronger as it highlights the strategic, commercial and financial aspects of the plan. In business context the initiative must always either increase revenue or decrease costs.
After the work-shop I truly feel that I am on a path to somewhere. I like the idea of structured thought process and the tools to support it. I like the usage of analogies and semantic confrontations in the process. I am convinced that quick prototyping, roleplay and feedback will increase the quality of the outcome. Finally, it all boils down to presentation and storytelling. Doesn’t everyone just love a good story?