In my Service Innovation and Design studies, I have heard and talked a lot about Storytelling as a tool for innovation. That is why I was excited to attend an event in London organized by General Assembly where Magnus Moar from Middlesex University was talking about Storytelling as the next generation of narrative.
At a General Assembly event we discussed different digital and design trends for 2018, which mostly centered around the major new player on the digital scene: Augmented and Virtual Reality. In the event Magnus Moar, the Head Creative of Technology at Middlesex University, gave a talk about Storytelling and how it will be used in the future, especially in Virtual Reality.
According to Moar, storytelling as a technique is a fundamental part of being human. Stories are designed to reach out and offer an emotional experience and they are the best tool for escapism. Nowadays there is also a close connections between storytelling and technology – in the form of visual immersion. We don’t have to only use words any longer. Now, Moar says, with Virtual Reality it is now possible to enter these stories. Combining Storytelling with Virtual Reality lets you live the story, as opposed to usually only you’ve been able to hear and observe.
Storytelling has been used in gaming for years, but now it is being brought into marketing and service development in new ways by offering a completely new customer experience through Virtual Reality. In the travel business for example, imagine a 360 panorama of a holiday destination you could immerse yourself in.
However, Moar points out that in order to be effective, in a virtual world it is also important to construct a story not only offer visual experiences. This is why Storytelling is the key and it is what will drive the the medium of Virtual Reality. The challenge of creating a truly immersive customer experience is getting the user to truly engage in the story.
Here is Anthony Geffen talking about Storytelling in virtual reality:
Written by: Leena Salo / SID student