Yes. This really is a cat. Made by 38-year-old woman.
I am married to a painter and my mother is a kick ass drawer. This is the reason why I haven’t touched a pencil in my adulthood. I hate to be worse than others.
I thought I would live happily ever after without having ever confront my difficult relationship with drawing. I was wrong.
In September 2017 I started to study Service Design in Laurea University of Applied Science. I took part of a workshop by Katja Tschimmel. Our first task was to draw a portrait of a person who was sitting next to us. I totally froze up. I rather twerk naked in front of the class, than draw a real person who I don’t even know.
But Katja Tschimmel didn’t give me mercy. So I took the black marker in my hand and draw a horrible picture from poor Hannele Laaksolahti. In paper she looked like a manga-witch! I’m so glad she didn’t get mad to me.
Don’t unlearn elemental skill
After the workshop was over I realize that drawing is an essential part of Service Design. I can’t hide from it anymore.
Tim Brown, the CEO and president of world famous service design company IDEO, writes in his book Change by Design the importance of drawing.
“Design professionals spend years learning how to draw. Drawing practice is not so much in order to illustrate ideas, which can now be done with cheap software. Instead, designers learn to draw so they can express their ideas. Words and numbers are fine, but only drawing can simultaneously reveal both the functional characteristics of an idea and its emotional content.”
I noticed that I have become a logical, verbally oriented adult, who has unlearn this elemental skill. I need to let this shame go, and start drawing like a child again.
But why we need to draw, if we are designing, for example a new organization model?
Tim Brown describes why visual thinking makes ideas better. “When I use drawing to express an idea, I get different results than if I try to express it with words, and I usually get to them more quickly. “
You don’t need to draw like an artist or graphic designer. A silly, childish mark is enough to get the idea.
Are you design thinker or traditional thinker?
Our teacher, Katja Tschimmel has made a difference between design thinker and traditional thinker. Sad but true, I am still on the traditional one. But the change has started!
- Mainly verbal, uses diagrams and tables
- Mainly rational and objective
- Analytical, deductive and inductive
- Looking for correct answers
- Lead by organizing and planning
- Principally individual
- Mainly visual, use of sketching and prototyping tools
- Intensive observation and wondering, challenging stereotypical perception
- Emotional and rational at the same time
- Abductive and inventive
- Failure is part of the process
- Emphatic and human-driven
- Principally collaborative
Tschimmel, Katja 2012. Design Thinking as an effective Toolkit for Innovation. In: Proceedings of the XXIII ISPIM Conference: Action for Innovation: Innovating from Experience. Barcelona. http://www.academia.edu/1906407/Design_Thinking_as_an_effective_Toolkit_for_Innovation
Brown, Tim 2009. Change by design. How design thinking transforms organizations and inspires innovation. HarperCollins.