Tag: value proposition

  • Circle is the new black

    Circle is the new black

    I participated on 19.5.2020 in an online event “Accelerating the shift to circular” hosted by Livework studio, a global service design company, and Metabolic, a Dutch consulting company focused on sustainability and circular economy. The topic of the event was exploring the synergies between service design and industrial ecology, and the importance of moving towards…

  • The Evolution of a Service Concept – Case FORGE

    The course New Service Development and Innovative Business Models brought us first real life experience in service innovation and design by working in groups on an existing service concept offered by FORGE Service Lab. FORGE, mothered by Digile, is a non-profit accelerator for digital service creation with the ultimate goal to assist boosting the internationalization of…

  • Creating a Service Design Concept for FORGE Service Lab

    A couple of months ago our SID 2014 group started the courses New Service Development and Innovative Business Models, as well as Deep Customer Insights Through Ethnographic Research. As learning by developing is the key in this Master degree program we were about to get hands on with a real life research and service development…

  • Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

    Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

    Innovation is all about making a difference in people life‘s, and it starts with an idea. This idea needs to resonate with customer needs, create the appropriate market attraction, find the right value network to grow, justify its financial costs and last but not least have a potential return on the investment. For that many aspects about innovative…

  • Engaging stakeholders in the designing of a service: a case study in the B2B service context

    Author: Adeyanju Alade. Email: aladeyanju@yahoo.com The background of this master’s degree thesis was from a Tekes funded project named “Service Innovation through Strategic Stakeholder Integration” (SISSI). SISSI is a joint project undertaken by Laurea University of Applied Sciences in cooperation with Hanken School of Economics, Finland.  In addition, there are two case companies as main…

  • Are visual design skills important for service designers?

    Figure 1: Blog post mind map. To understand and develop service design we need to combine knowledge from different areas, as business administration, publishing, marketing, psychology, journalism, design, mathematics, ethnography, among others. Every service solution will need a better understand of context, user needs and usage. The natural born service designer is beholder, curious, focused,…