Tag: Value Creation

  • Is Design Thinking a magical cure-all?

    Change as a Challenge The internet and with it the digitization and growing technological achievements are changing our world. Of course, change is nothing new; industries and companies have to face change every day through competition and innovation. Mootee describes, all companies must endure change to survive or grow (Mootee, 2013, p.124), but the change we’ve…

  • Going Holistic

    Digitalist Design Forum 2017 Tennispalatsi, Helsinki 16.11.2017 An event for designers, producers and buyers to increase insights of design thinking and brand experiences I attended the event with high hopes to get insights of design and holistic customer experiences. I have to admit I was a little bit disappointed when most of the talks focused…

  • How to See Co-Creation of Value When Creating New Services

    Review of a few related articles. Written by Tiia-Marina and Juha The 6th foundational proposition on service dominant logic is: “The customer is always a co-creator of value: There is no value until an offering is used – experience and perception are essential to value determination.” So the co-creation is a goal to reach. By…

  • Book review: Fischer T., Gebauer H. and Fleisch E. (2012), Service Business Development: Strategies for Value Creation in Manufacturing Firms,

    Cambridge University Press, UK The book gives a comprehensive overview of the service business development in the business environment of capital goods and brings together years experience on how manufacturing companies can create value through services. It also discusses the challenges of how to generate revenue of the services itself (along with products) and what…

  • Experiences from organizing the first German SDN Service Design Conference

    by Melanie Wendland, Master Programme SID 2011 Conference Context As Group Design Lead of Fjord’s Service Design Academy, I was involved in organizing the first German version of the Service Design Network conference. Together with Thomas Schönweitz, the leader of the German chapter, Nancy Birkhölzer, Group Director of the Service Design Academy, was co-chairing the…