Tag: Tim Brown
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All of us are smarter than any of us: The power of Design Thinking
by Mallika Kauppinen and Valeria Mäkinen “All of us are smarter than any of us.” This simple phrase, often heard at IDEO, captures the heart of Design Thinking. Innovation today is not just a few “creative geniuses”. It is an effort of a multidisciplinary team coming together to solve complex problems by applying the three…
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Design thinking tools to make meaning from the mess
More and more non-designers know at least some design thinking tools when different organizations commonly use them. Design thinking helps make sense of complex problems, and what is most important, it helps people create new ideas that fit better consumer needs and desires. (Kolko, 2015) Design thinking is not an exceptional talent or a skill…
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Solve problems – with empathy
“Empathy is the mental habit that moves us beyond thinking of people as laboratory rats or standard deviations.” (Change by design, p49, Tim Brown, 2009) With these strong words Tim Brown, CEO and president of IDEO probably the world’s best known design company emphasises the importance of empathy in design. The distinction Brown believes…
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Design Thinking, the secret of business innovation
Remember that feeling of inadequacy in art class at school for ‘not being creative enough’? I do. To this day I’ve thought that I’m simply not cut out for being creative. And then, about a month ago while attending Katja Tschimmel and Mariana Valenca’s course, I finally realised I too can be creative. That’s when…
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First step: backwards
It was the morning of our second school day at Laurea, and the coffee line was long. We sat in the cafe with a classmate and watched the line getting longer and longer. In a few minutes, we had come up with a solution to improve the situation. Or so we thought. When our first…

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