Design thinking is a multi-dimensional term, that today is used very freely when talking about business development. A decade ago nobody in business had even heard of this weird lovechild of design and strategic, out-of-the-box thinking, but now it’s everywhere: in strategy papers, business periodicals, blogs and even politics. Design thinking is seen as the answer to the prayers of fading businesses, unengaged organisations and decreasing interest towards public affairs and society.
But here’s the deal: even though you can teach everyone to apply the basic tools of design thinking to their everyday lives (at least according to Tom and David Kelley), just buying post-its and whiteboards, and organising brainstorming sessions every now and then simply will not make your dysfunctioning business suddenly into a blooming one. To fully implement design thinking requires making it an integral part of your business and company culture. And in most cases, doing that would mean a fundamental change of such a magnitude, that most businesses simply aren’t up to it.
So, what is design thinking, and why is it so popular?
A research based series of posts discussing the statement “Futures Research supports the Service Design process in multiple ways and throughout the whole process” by Minna Koskelo and Anu K. Nousiainen.
A series of posts discussing the statement “Futures Research supports the Service Design process in multiple ways and throughout the whole process”. Part #1: Conclusions based on the first round of literature review
by Minna Koskelo and Anu K. Nousiainen.
This is the first post by the authors regarding the “Service Design meets Futures Thinking” research that they have conducted in summer 2012.
During our Master’s Degree studies of Service Design and Innovation at Laurea University of Applied Sciences we noticed that Futures Research was lightly covered in the literature of (Service) Design Thinking and related practices. Since both of us have a professional background in Strategic Foresight in the private sector we knew that Futures Research can be utilized especially for innovation and for identifying new business opportunities. Therefore, we decided to investigate the topic and our assumption in order to explain how these fields can benefit and supplement one another. Continue reading →