Tag: Storytelling
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Design Thinking Journey: From Head to Heart to Hand with a Skill Bag
Reflections by Judyta Kontoniemi and Namrata Sethi Design Thinking. Sounds simple, right? Just follow the classic 6-stage Design Thinking process, reserve a couple of hours, get a room with a whiteboard and brainstorm a solution. Without involving real end users. There is much more to it. Let’s find out what Design Thinking is really about.…
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Who are you designing for?
For yourself? For the leadership who asked you to drive a new project? Think again. One of the first phases of applying Design Thinking is understanding who your audience is by building a deeper understanding of who you are designing for. Steven Portigal shares a great reminder by saying; “You may be a user but…
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Why is Storytelling at the core of Design Thinking?
My story with Design Thinking goes way back to 2017, when I started to take life coaching sessions. My coach was a Service Designer and a passionate Design Thinker. As in every coaching session, there is a part in which the coachee needs to offer at least 20 solutions or actions she/ he will be…
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Future of Service Design – does it exist?
Ever thought about this? Is service design just one ism, which comes like a wave: First small, getting strong and then fading away. When reaching the end of its existing curve, the ism is so worn out that no-one even wants to hear the words “service design”. Aalto University Executive Education arranged on the 1st…
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Once upon a time in Tampere Global Service Jam
What is The Global Service Jam? It’s a global innovation burst of 48 hours. Think of a bunch of musicians starting to play together. They all have their individual instruments, but after some try and error, they will be able to reach harmonies and create a unique sound and create new music. It’s the same…

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