Tag: social media

  • Traditional media is merging with social

    I recently attended a doctoral thesis defense of Anna Viljakainen, who has been studying the shift from goods dominant logic (GDL) to service dominant logic (SDL) in the Nordic media industry. According to Asle Rolland (Viljakainen, 2015) the value of journalism in the world of mass communication has based on the assumption that access to…

  • Community Managers Appreciated

    “Brands have to consider the conversation itself as the canvas, without the comfort of knowing what the response will be.” Dick Costolo, CEO, Twitter Four years ago, in 2010 digital media strategist Jeremiah Owyang said out loud that the hard working community managers ought to be appreciated. He proposed that every fourth Monday of January…

  • Welcoming the new SID Master’s students

    The 3rd SID Master’s group started their Service Innovation & Design studies at Laurea Leppävaara on 6th September. For three days, the 26 new students were completely submerged in the Laurea’s cocreative learning culture, which provides the foundation for success as they pursue the Master’s programme together. With team-building activities, the new students were able…