Modern world possesses bigger challenges and more complex problems with people in the centre. To tackle these and come up with a creative solution, we need to use an explorative approach such as Design Thinking to innovate and solve these problems.
I was familiarized to Design Thinking when I attended a course led by Katja Tschimmel, the founder of Mindshake. Katja introduced us to the Design Thinking process and mindset by leading up through the Innovation and Design Thinking model called Evolution 6² (E.6²). The E.6² model includes steps with questions and tools that help design thinker or innovator to find out what the problem is, who is the solution intended for, what is the best solution, and how to implement it.
According to Katja the principles of Design Thinking are 1) Human-centered approach: Products and services should be experienced from the user’s perspective. 2) Collaboration: As many stakeholders as possible should be included throughout the phases of the process. 3) Experimentation: Playful thinking, making mistakes and learning by doing are an important part of every creative process. 4) Visualization: Quick prototyping helps the learning process and improves the initial ideas by visualization. 5) Holistic perspective: The big picture (environment and context) behind the product or service that is being developed needs to be understood (Tschimmel 2019, p.10).
Getting back to studies after a decade was like, having butterfly effect and feeling equally anxious and excited! Moving ahead with hopes and believes, that this course in Service Design and Innovation will be a serious learning curve for current and future growth in my career path. We jumped into the course of Design Thinking with Katja Tschimmel at Laurea University on 8-9 September, along with many new faces around and hundreds of new thoughts churning in my head.
A course stimulating, creative, full of learning and findings using Design Thinking methodologies – Evolution E6 introduced to us by Katja Tschimmel. We explored this highly complex tool, which usually takes months when practiced professionally, in just two days. It was an intensive experience of learning with creativity and building confidence among group. Started off with pre preparation to build group spirit and gain understanding of group members by sketching and writing on post-it about each other, soon we realised our group was – ‘Vegabond Yogi’s’
The first question arises in the group work was; So what is Design Thinking?
Last weekend I have participated in Design thinking course which motivates me to share my thoughts about my learning in this course and related material.
Design acts as the facilitator for innovation processes but during last decade design thinking(DT) gains great appreciation from research communities but also from all organizational sectors of the world. Many business schools introduce graduate degree programs in DT.
Various models and techniques of DT are available but following caught my eye, to share with fellow design thinkers.
The innovation expedition by “Gijs Van Wulfen”
Mind shake innovation & design thinking model EVOLUTION 62 by “Katja Tschimmel”
The innovation expedition by Gij Van Wulfendiscusses visual toolkit to start innovation. It comprises of five steps naming as (FORTH):
Full steam ahead
Observe & learn
Full steam ahead is based on defining concrete goals, core team creation and kick off workshop which allows team to get acquainted with innovation assignment(IA). The essence of Observe & learn is thinking out of the box. The team explores different technologies & trends, customer feedback meetings are done. Then workshop is organized to define relevant customer friction and promising innovation opportunities. Raise idea is new product brainstorming and concept improvement step. The team develops twelve new concepts for IA. Concept testing is done in Test idea by direct application on target group. The testing is followed live for finding new inspirations and immediate improvement.