Tag: servitizing
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Organizing Service Operations in Manufacturing – Doctoral dissertation by Taija Turunen
The service marketing literature is full of examples about servitization of products. How companies like Rolls Royce, KONE, IBM and many others have turned the game around by servitizing the traditional product oriented business. The literature has been evolving from product-related services to service orientation and new services development as areas of exploration for manufacturers. Recently…
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