Tag: servitization

  • Organizing Service Operations in Manufacturing – Doctoral dissertation by Taija Turunen

    The service marketing literature is full of examples about servitization of products. How companies like Rolls Royce, KONE, IBM and many others have turned the game around by servitizing the traditional product oriented business. The literature has been evolving from product-related services to service orientation and new services development as areas of exploration for manufacturers. Recently…

  • Implementing servitization

    Aalto University seminar 20th November 2012. by Riku Seppälä I attended Aalto University’s seminar ”Implementing servitization” 20th November at Otaniemi campus. The seminar was part of “Integrating Service Management and Operations Perspectives in B2B Services”- project at Aalto University within logistics research group. According to the project description the ISMO project aims to develop concepts,…