Tag: Services

  • 4 interesting things I learned from service productisation

    If somebody had said in 1984 that he had a vision of people watching Formula 1 from their phones in 2014, he would have been considered mentally ill. In 1994 he could have been hired into a start-up-firm going bankrupt later that year. In 2004 this idea had already landed on Steve Jobs’ office desk.…

  • Service Design meets Futures Thinking #4

    A research based series of posts discussing the statement “Futures Research supports the Service Design process in multiple ways and throughout the whole process” by Minna Koskelo (LinkedIn) and Anu K. Nousiainen (Linkedin). Part #4: We are in the Service Innovation business! Our three (and a half) previous blog entries have been summarizing the purpose of our study initiated…

  • Service Design meets Futures thinking # 3

    A research based series of posts discussing the statement “Futures Research supports the Service Design process in multiple ways and throughout the whole process” by Minna Koskelo and Anu K. Nousiainen. Part #3: The Process Perspective Our two previous blog entries have been summarizing the purpose of our study and the main findings including the…

  • Service Innovation: (Having a) Meeting with Customer Needs

    Vast number of new service concepts fail (> 4 out of 10), because they are build first and then introduced to the market (Bettencourt, 2010). The focus should be another way around and shifted away from the service solutions and back to the customer. Rather than asking, “How are we doing?” companies must began asking…

  • Service Design meets Futures Thinking #2

    A research based series of posts discussing the statement “Futures Research supports the Service Design process in multiple ways and throughout the whole process” by Minna Koskelo and Anu K. Nousiainen. Part #2: Synergistic Principles of Service Design and Futures Research We start our second blog post with where we left you in the first…

  • Service Design meets Futures Thinking

    A series of posts discussing the statement “Futures Research supports the Service Design process in multiple ways and throughout the whole process”. Part #1: Conclusions based on the first round of literature review by Minna Koskelo and Anu K. Nousiainen. This is the first post by the authors regarding the “Service Design meets Futures Thinking”…